taobao
What Did We Learn Studying Douyin’s 100 Top-Performing E-commerce Campaigns?
The top-100 best-selling KOL campaigns on Douyin during the last 30 days provides interesting insights into Douyin marketing. Read More
Is Topshop’s Failure in China a Fast Fashion Problem?
COVID-19 has already hurt many brands, and now it’s British fashion label Topshop’s turn. Does its failure mean fast fashion is finished in China? Read More
Taobao Maker Festival Extends The Meaning of “Guochao” Fashion
Jing Daily highlights five merchants from Taobao Maker Festival that are showcasing “Guochao,” or Chinese fashion, in diverse ways. Read More
Are Chinese Consumers Over Celebrity Livestreaming?
As e-commerce livestreaming has taken off in China, celebrities have started flocking to the format as a way to generating income. Read More
Will Virtual Livestreamers Replace Humans In China?
Virtual livestreamers have done well with anime and gaming-loving Gen Zers on Chinese e-commerce platforms. But can brands leverage this new medium? Read More
How Virtual Idols Became Real-Life Brand Ambassadors in China
COVID-19 forced fundamental shifts in behavior, with virtual interactions and events emerging as a key way for people to stay connected while staying in. Read More
Is Eliminating Counterfeits in China a Pipe Dream?
After yet another major counterfeit den in China has been seized, is the Chinese government ready to crackdown on this highly profitable market? Read More
SECOO Reports Weak Revenue in the First Quarter
The online retailer, SECOO, reported weak revenue and losses in the first quarter, while a Douyin influencer accused the platform of selling counterfeits. Read More
Alibaba, Like China’s Economy, Keeps Trending Up
Alibaba Group released its Fiscal Year 2020 Annual Report, which details the company’s performance, developments, and milestones over the past year. Read More
Will Mogu Be China’s Next Little Red Book?
As China’s livestreaming battleground swells, we look at the market potential of Mogu, a social media and e-commerce fashion platform turned livestreamer. Read More
