taobao

Jing Daily spoke to experts in the fields of e-commerce and influencer marketing, as well as some of the sales platforms themselves, to find out. Read More

E-commerce giant like Alibaba has realized that content is becoming king on China’s e-commerce platforms. Read More

Ian Rogers, the chief digital officer of LVMH sat down with Jing Daily to talk about reinventing the biggest luxury group in the world and the huge role China is playing in the luxury industry. Read More

As the country’s largest demographic, China’s seniors have spending power and want to use it. So why are luxury brands ignoring them? Read More

With platforms like Labelhood, brands are now paying for the privilege of showcasing their collections. Production values have risen as brands fight to be noticed, and this financial pressure is leaving emerging designers out in the cold. Read More

One of the biggest headaches for brands and marketers using WeChat are the complicated rules and often unclear rules about external links. This article summarizes the main restrictions and suggests alternatives. Read More

NetEase has partnered with the manufacturers of luxury brands to produce cheaper but remarkably similar unbranded items for its booming site, Yanxuan. Read More

After graduating from fashion design institutions, increasing numbers of young Chinese fashion designers are choosing to launch their careers on Alibaba’s consumer-facing marketplace Taobao. Read More

There are six key ways that Chinese e-commerce players have helped assuage doubts and grow the market 2,000 percent in the past seven years. Read More

Social media sites in China have three times as many bots per active user as Twitter. Influencers, brands, and the sites themselves are all complicit in the deception. Read More