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Wardrobing in China Poses a Real Risk to Luxury
Wardrobing, also known as fraudulent returns or deshopping, is gaining momentum in China. What can brands and retailers do about it? Read More
Selling Beauty and Wellness to China’s ‘Anti-Emo’ Youth
China’s beauty economy has set its sights on mental health. This means shampoos, bath bombs, and other products claiming to ease "emo" thoughts. Read More
Taobao Launches ‘Metaverse Mall’ in Time for China’s 618 Shopping Festival
Alibaba's latest venture in the metaverse is a fully immersive virtual mall. What does this mean for the future of shopping? Read More
China’s Internet Crackdown Targets Tencent and ByteDance’s Algorithms
China's top cyberspace regulator has pioneered a regulation to investigate and rectify algorithm security issues of tech giants. Read More
Think You Know How To Sell Hard Luxury to China’s Gen Z? Think Again.
The digital and mobile-first nature of Chinese millennials and Gen Zers presents a unique opportunity and challenge for selling hard luxury. Read More
Is the US ‘Notorious Markets’ List Anti-China?
Chinese e-commerce websites AliExpress and WeChat have been added to the US government's latest “notorious markets” list. But is their inclusion warranted? Read More
Is Xiaohongshu Losing Steam?
Sometimes referred to as the "Instagram of China," Xiaohongshu, like many fellow Chinese platforms, is no one-trick pony. Read More
Why Elderly Content Is Trending in China
For this year’s Double Ninth Festival on October 14, a clear trend had many brands showcasing how their products could directly benefit aging consumers. Read More
The “Cool Factor” Driving Secondhand Luxury Sales in China
The rise of dedicated interest-based platforms has given a millennial and Gen Z-palatable sheen to secondhand luxury in China. Read More
How Luxury Brands Can Tap Into The Tokyo Olympic Games
China has been a strong presence at the Tokyo Olympic Games this year. But can luxury players seize this branding and marketing opportunity? Read More
