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  • Influencers

    The Risk in China’s Huge Influencer Economy

    Wenzhuo Wu  |   Share
    China’s influencer economy has become a powerful force, but does this relatively new field have a viable future, or is it a passing fad? Read More
  • Marketing & Branding

    Why Brands Should Think Differently on Singles’ Day

    Zhuoxuan Peng  |   Share
    For future Singles' Day events, brands should start to reach and engage lower-tier Chinese cities, as this emerging market segment is filled with growth. Read More
  • E-Commerce

    6 Tactics from Taobao’s Top E-commerce Live Streamer Viya

    Lauren Hallanan  |   Share
    2019 has been a banner year for e-commerce live streaming in China, with Alibaba’s Taobao leading the way by cultivating high-performing live stream hosts. Read More
  • Tech

    Alibaba’s Already Winning Over China’s Gen Zers: Here’s How

    Ruonan Zheng  |   Share
    While other brands may only be pushing Gen Z to buy, Alibaba attempts to create a model which both supports creativity and feeds back into sales. Read More
  • Market Trends

    What is Streetwear’s Next Phase in China?

    Ruonan Zheng  |   Share
    We visited the biggest streetwear show in China and spoke with industry veterans to discover how streetwear in China is taking on a life of its own. Read More
  • Headline From China

    Chinese Whispers: Louis Vuitton to Hire More Staff to Meet Demand in China & More

    Ruonan Zheng  |   Share
    In order to meet the demand in China, Louis Vuitton will add 1,500 new manufacturing positions in Paris, in the next three years. Read More
  • E-Commerce

    Amazon vs. Alibaba: Everything You Need to Know About the Two Biggest E-tailers

    Adina-Laura Achim  |   Share
    The world’s two largest e-tailers, Alibaba and Amazon, are viewed as rivals engaged in a global showdown, but the reality is far more complex. Read More
  • Social Media

    Which Platform Will Be China’s YouTube for Vloggers?

    Shuhong Fan  |   Share
    While major players such as Tik Tok are already carving up the short video streaming space, the battle for China’s vloggers is still heated. Read More
  • Retail

    Fast Fashion Must be High-End to Compete in China

    Wenzhuo Wu  |   Share
    International fast fashion brands must up their game in China to win over a growing middle-class that has plenty of choices. Read More
  • Headline From China

    Chinese Whispers: SKP is Looking to Venture into Chengdu, and More

    Ruonan Zheng  |   Share
    Chengdu Transportation Investment Group Co., Ltd. revealed that it is about to introduce the Beijing SKP project to Chengdu. Read More
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The Luxury Symposium 2020
January 20, 2020 @ 2:00 pm - 6:00 pm
eTail Asia 2020
March 3, 2020 - March 5, 2020
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