taobao
Winning Over The ‘She Economy’: How To Tap Female Consumption In China
China's Women’s Day on March 8 highlights the unstoppable rise of female consumers. Here’s how brands can effectively tap these opportunities. Read More
Amid A Sea Of New Competitors, How Is Alibaba Preparing For 2023 And Beyond?
Alibaba’s Taobao and Tmall account for 53 percent of the e-commerce market, but fierce domestic and international competitors are gaining ground. Read More
Alibaba, Douyin Mall, Pinduoduo: Which Will Win Chinese E-commerce In 2023 And Beyond?
China is the world’s largest e-commerce market, set to reach $3.3 trillion by 2025. Here's how the country's major platforms are vying for domination. Read More
The Brands Hopping Into The Chinaverse For Lunar New Year
China’s annual Lunar New Year season is back in full swing — and with it, brands are tapping the power of the Chinaverse to celebrate. Read More
Chinese Guochao Brand Husenji Closes Down After 14 Years. What Went Wrong?
With traditional designs, a strong e-commerce presence, and celebrity fans, Husenji seemed to have all the keys to success. So why did it close up shop? Read More
What China’s Cross-Platform Livestreaming Freedom Means For Luxury
Top anchors can now freely move between China’s live e-commerce platforms. How will the groundbreaking move benefit brands? Read More
Alibaba’s Latest Web3 Project Proves A New Era Of Retail Is Officially Here
To celebrate the annual 11.11 shopping festival, Alibaba is banking on the Chinaverse with its new interactive retail space called “Metaverse." Read More
Meet China’s Avatar Shapers
Gen Z wants individualization and personality. And so a new profession has emerged — with users designing faces for other’s virtual avatars. Read More
Is Luxury Ready to Master Livestreaming in China?
Fashion, beauty, and jewelry top the categories ranked by GMV on Taobao's livestream platform. How can luxury brands leverage this opportunity? Read More
Wardrobing in China Poses a Real Risk to Luxury
Wardrobing, also known as fraudulent returns or deshopping, is gaining momentum in China. What can brands and retailers do about it? Read More
