taobao
Top Web Celebrity Zhang Dayi Reveals the Key to Her Business Success
In an interview with WWD, the top online seller Zhang Dayi reveals some of the secrets of her business success, which brands and KOLs could learn from. Read More
Is Alibaba Winning the Battle Against Counterfeit Luxury Goods?
A new report by L2 shows that the number of search results on Taobao for luxury brand terms has dropped dramatically in the past year. Read More
How These 10 New KOL ‘Rules’ on Weibo Could Affect Luxury Brands in China
Here are 10 new rules regulating Weibo KOLs that will have an immediate impact on the businesses of luxury brands in China. Read More
Millennials Fuel Growth for Alibaba’s Luxury Auction Platforms
From jade jewels to designer handbags, luxury goods at auction are expected to make up one-third of e-commerce sales by 2022. Read More
China’s Runaway Shopping App RED Dares Competitors to Enter Price War
China's shopping app RED launched a Weibo campaign to flaunt its competitive pricing advantage over other e-commerce platforms. Read More
5 Ways Mini Programs Will Reshape Luxury Retailing in China
Here are five ways that luxury brands in China can make the most of the new Mini Program feature on WeChat to help their business. Read More
APASS: What Luxury Brands Need to Know about China’s Top Online Shoppers
Alibaba is leveraging its APASS program to help luxury brands market to Chinese consumers, revealing four types of affluent online shoppers in the process. Read More
No Pinterest? No Problem: 5 Photo-Sharing Alternatives for China’s Luxury Marketers
China's Pinterest lookalikes offer luxury brands opportunities to engage with Chinese social media users, with some providing links to e-commerce platforms. Read More
Global Chinese Travel Is Providing Relief to Retail Sector, but Online Shopping Remains a Threat
Chinese tourist spending is stimulating retail growth across the world, but online shopping for Chinese travelers could pose a threat to future growth. Read More
Alibaba Calls on China to Crack Down Harder on Counterfeiters
The e-commerce giant is appealing for help in a fight they say would otherwise be “much less productive in the long term.” Read More
