Taobao global
Niche is the New Black in China’s Luxury Landscape
As luxury consumers become younger and more discerning, niche luxury brands have found ways to attract more customers, particularly in China. Read More
How Chinese Consumers Engage With Luxury Livestreamers
Livestreaming has become a compelling new shopping experience in China, but it can also pose challenges for luxury brands. We join livestreamer Haoran during a session at C.O. Bigelow. Read More
