Tao Liang
How to Reach Chinese Men with Your Luxury Brand
China’s roughly 33 million surplus men, commonly referred to as Guanggun or “bare branches” have become a powerful consumer base for global luxury brands. Read More
Mr. Bags x Longchamp: How to Make 5 Million RMB in Just Two Hours
From choosing the right spokesperson to pinpointing demand, building a successful capsule launch with a celebrity blogger is all about creating a “fantasy” for their fans. Read More
