tanning
Beyond sunscreen: How sun protection became a global lifestyle
As temperatures this summer hit record highs, Western consumers are slowly adopting the sun protection measures that have been commonplace in Asia for years. Read More
Surf and sun: Decoding China’s beach culture in 2023
Evolving attitudes toward sunbathing, surfing, and beach life — coupled with the rising popularity of beach destination travel — spell new opportunities for brands. Read More
China’s Niche Tanning Boom Challenges The ‘Fair Skin’ Beauty Status Quo
A booming interest in tanning is challenging China's mainstream beauty standard based on fair-skin norms, making it an unlikely status symbol. Read More
