tag heuer
China: This Week In Digital Luxury Marketing
A roundup of new and ongoing digital campaigns launched by luxury brands in China through February 1, 2013, featuring TAG Heuer, IWC, and Chow Tai Fook. Read More
Hugo Boss Signs Chow Yun-Fat As First Asian Brand Ambassador
Concerned about slower growth in mainland China this year, major brands continue to pull out all the stops to stand out in a crowded yet critical luxury market. Read More
Beijing Luxury Mall Shin Kong Place Preps Fifth Anniversary Celebration
Home to brands like Dior, Anna Sui and DVF, Beijing's Shin Kong Place is set to celebrate its fifth anniversary with a set of promotions and activities culminating in a… Read More
Breaking Down China’s Booming Luxury Watch Market
It's been well-established that China is very much in love with the luxury watch. But what is it that appeals to Chinese consumers? Read More-
TAG Heuer Enlists Chinese Film Legend Chen Daoming As Brand Ambassador
Recently, in an effort to catch up to its Swiss rivals, TAG Heuer has made a massive push in the China market, building new flagships, unveiling a flashy ad campaign,… Read More -
LVMH To Partner With French Pavilion At Shanghai Expo
The luxury powerhouse LVMH understands where its obligations lie. Perhaps reaffirming its deep commitment to the Chinese market, or as part of France's protracted "charm offensive" in China, LVMH plans… Read More
