tag heuer
How These 5 Luxury Brands Stepped into the Smartwatch World
Here are five smartwatches that show how luxury brands are putting their own spin on the product to make it stand out in the market. Read More
Tag Heuer Names Angelababy Brand Ambassador, Shrugs Off Dior Controversy
Swiss luxury watch brand Tag Heuer appoints the controversial Chinese celebrity Angelababy its brand ambassador on the heels of the Dior controversy. Read More
Tag Heuer Opens E-Commerce Flagship on Tmall.com in Chinese Youth Bid
The Swiss watchmaker joins four other LVMH-owned luxury brands on Alibaba's Tmall in hopes of reaching China's young, digitally savvy market. Read More
CEO Corner: Jean-Claude Biver, President of LVMH Watch Division, ‘It’s Time Again to Push Forward in China’
A force of nature in the global luxury watch industry, Jean-Claude Biver talks to Jing Daily about what he sees in store for the China market. Read More
Luxury Watch and Jewelry Brands Jump on China E-Commerce Bandwagon
Brands like Cartier and Piaget are opening up e-commerce sites in a bet that China's luxury shoppers will be willing to pay for big-ticket pieces online. Read More
Amid Boutique Closings, Hong Kong’s Luxury Slump Here to Stay
Luxury brands are closing up shop in Hong Kong as sky-high retail rent prices remain out of sync with declining sales. Read More
Why Luxury Brands’ China Price Cuts Won’t Hurt Overseas Sales
Recent China price cuts by Chanel and other brands don't mean that Chinese consumers are going to stop buying luxury in Europe, South Korea, or Japan. Read More
China: This Week In Digital Luxury Marketing
A roundup of ongoing digital campaigns on China’s social media, featuring Maybelline, Tag Heuer, Clinique, Guerlain, and Glamour Sales. Read More
WeChat ‘Treasure Hunt’ Brings O2O To TAG Heuer China Exhibit
The Swiss watchmaker uses a new traveling exhibition to engage fans on China's largest mobile messaging app. Read More
China: This Week In Digital Luxury Marketing
A roundup of ongoing digital campaigns on China’s social media, featuring Lamborghini, TAG Heuer, Longchamp, Burberry, and Shu Uemura. Read More
