swatch
Hot on the internet: Mschf Crocs, Travis Scott’s Givenchy Utopia and Omega x Swatch
Soaring on StockX before even dropping, Mschf's Crocs are naturally going viral. Here are the hottest global brand collaborations of the week. Read More
Earnings: Burberry, Richemont Brave China Headwinds While Swatch Group Shoots For Record 2023
Despite tanking sales in December, luxury brands are hopeful that China’s reopening and Lunar New Year festivities will spell a more prosperous 2023. Read More
Can Foreign Brands Win Over The Chinese Market Without Local Involvement?
The collision of two foreign brands with a strong presence in China typically means that their collaborations perform well on the mainland. Read More
‘Collab Fatigue’ Is A Myth, Says New Data From StockX
Despite rumors of fatigue, recent research from StockX shows that branded launches are as popular — and profitable — as ever. Read More
Swatch x Omega Stirs Craze Around the World — Except in China
The Swatch x Omega collaboration has caused chaos worldwide, reselling for more than 10 times its original value. But in China, reactions were muted. Why? Read More
Why Common Pricing Errors Cost Luxury Brands their Future
The value of a luxury product is not in its materials or the time it took to create it. It's driven by an intangible, yet enormous value component, its ALV. Read More
Why Luxury’s Hidden Value Drivers Matter to Brands
People want luxury products because they crave social status, right? Actually, there are other, hidden reasons that are just as important to consumers. Read More
Latecomer Breitling’s Bold and Speedy China Expansion
One of the oldest independent Swiss luxury watchmakers Breitling has recently ramped up its efforts to capitalize on the booming Chinese market. Read More
Watch Out: China’s Young Influencers Lead Timely Recovery of Global Luxury Watch Market
Despite a downturn in recent years, China is leading the way for the recovery of the entire Swiss luxury watch industry. Read More
Alibaba Tougher on Fakes Than Amazon, Says Swatch CEO
Swatch CEO Nick Hayek went on to slam France as inhospitable to Chinese luxury tourists, and praise the Chinese government for creating a consumer class that is actively buying. Read More
