swatch
Swatch x Omega Stirs Craze Around the World — Except in China
The Swatch x Omega collaboration has caused chaos worldwide, reselling for more than 10 times its original value. But in China, reactions were muted. Why? Read More
Why Common Pricing Errors Cost Luxury Brands their Future
The value of a luxury product is not in its materials or the time it took to create it. It's driven by an intangible, yet enormous value component, its ALV. Read More
Why Luxury’s Hidden Value Drivers Matter to Brands
People want luxury products because they crave social status, right? Actually, there are other, hidden reasons that are just as important to consumers. Read More
Latecomer Breitling’s Bold and Speedy China Expansion
One of the oldest independent Swiss luxury watchmakers Breitling has recently ramped up its efforts to capitalize on the booming Chinese market. Read More
Watch Out: China’s Young Influencers Lead Timely Recovery of Global Luxury Watch Market
Despite a downturn in recent years, China is leading the way for the recovery of the entire Swiss luxury watch industry. Read More
Alibaba Tougher on Fakes Than Amazon, Says Swatch CEO
Swatch CEO Nick Hayek went on to slam France as inhospitable to Chinese luxury tourists, and praise the Chinese government for creating a consumer class that is actively buying. Read More
Chinese Consumers Change the Face of Swiss Watch Sales
A major slump in Swiss watch exports to China points to rapidly evolving spending habits among Chinese luxury consumers. Read More
How Much Will China’s Yuan Devaluation Hurt Luxury?
Investors' rush to drop luxury shares after China's surprise currency devaluation may have been an overreaction, according to experts. Read More
Tiffany & Co. Reveals Celebrity Portraits From Chinese Artist Collaboration
The jeweler collaborates with renowned artist Yu Hong for a series of portraits of influential Chinese women that explores the concept of "unlocking possibilities." Read More
From Fashion To Autos, ‘Mass Luxury’ Rises To Forefront In China
A new report argues that China's rising tide of aspirational middle-class consumers means big things are in store for accessible premium brands. Read More
