swarovski
35 Luxury Gifts to Celebrate the Year of the Monkey
The year of the monkey is upon us, which means that global luxury brands are taking the opportunity to court Chinese shoppers with curated primate-themed collections. Read More
China’s Luxury E-Commerce Boom Means ‘Ostrich’ Brands Lose Out
With 74 percent of Chinese luxury consumers buying goods online, high-end labels can't afford to keep their "heads in the sand" when it comes to e-commerce. Read More
5 Key Ways Luxury Can Adapt to How Chinese Consumers Shop Now
Digital developments, traveling Chinese shoppers, and millennials' preferences were among the crucial luxury marketing trends discussed at the recent International Luxury Conference 2015 in Seoul. Read More
Swarovski Taps Korean Wave to Attract Chinese Shoppers
The Austrian jeweler sees the massive marketing power of "hallyu" in China as it collaborates with LVMH-backed K-pop agency YG Entertainment. Read More
Chinese Designers Follow Alexander McQueen With Swarovski Collaboration
Masha Ma and Huishan Zhang join fellow top young designers such as Prabal Gurung and Rodarte in the prestigious Swarovski Collective program pioneered by a young McQueen. Read More
China: This Week In Digital Luxury Marketing
A roundup of ongoing digital campaigns on China’s social media, featuring DKNY, Kate Spade, Shiseido, Coach, and Swarovski. Read More
China: This Week In Digital Luxury Marketing
A roundup of recent and ongoing digital campaigns on China’s social media, featuring Mandarin Oriental Hotels, Piaget, Vacheron Constantin, Swarovski, and Infiniti. Read More
‘Tiny Times’ Star Yang Mi Boosts Brands And Bali At High-Profile Wedding
Bulgari and Swarovski were among the brands that gained a social media boost from the actress' viral wedding story. Read More
From Swarovski to ‘Micro-Hutongs’, Beijing Design Week Displays Promise Of China’s Creative Future
Despite some organizational issues, Beijing Design Week featured a wide range of exhibits for the design aficionado to revel in. Read More
China: This Week In Digital Luxury Marketing
A roundup of new and ongoing campaigns in China through August 31, featuring Swarovski, ELLE, Kate Spade, GRAZIA, Kiehl’s, and Shu Uemura. Read More
