swarovski
10 Great Luxury WeChat Campaigns to Honor Mom This Mother’s Day
Many high-end brands have launched specially-designed Mother's Day campaigns for the Chinese market on social media as more consumers celebrate the holiday. Read More
Swarovski Launches WeChat Mini Program for Mother’s Day Campaign
Swarovski is the first watch and jewelry brand to leverage mini programs to innovate on social commerce, highlighting their recent Mother’s Day campaign. Read More
China Tops United States as Swarovski’s Largest Market
In a new interview, Swarovski CEO Robert Buchbauer reveals how the company is nurturing its Chinese market. Read More
Luxury Brands Woo Chinese Market with Homegrown Talent
High-end labels are tapping into the talent of Chinese designers to target not only China's consumers, but in some cases, shoppers around the globe. Read More
Alibaba Calls on China to Crack Down Harder on Counterfeiters
The e-commerce giant is appealing for help in a fight they say would otherwise be “much less productive in the long term.” Read More
35 Luxury Gifts to Celebrate the Year of the Monkey
The year of the monkey is upon us, which means that global luxury brands are taking the opportunity to court Chinese shoppers with curated primate-themed collections. Read More
China’s Luxury E-Commerce Boom Means ‘Ostrich’ Brands Lose Out
With 74 percent of Chinese luxury consumers buying goods online, high-end labels can't afford to keep their "heads in the sand" when it comes to e-commerce. Read More
5 Key Ways Luxury Can Adapt to How Chinese Consumers Shop Now
Digital developments, traveling Chinese shoppers, and millennials' preferences were among the crucial luxury marketing trends discussed at the recent International Luxury Conference 2015 in Seoul. Read More
Swarovski Taps Korean Wave to Attract Chinese Shoppers
The Austrian jeweler sees the massive marketing power of "hallyu" in China as it collaborates with LVMH-backed K-pop agency YG Entertainment. Read More
Chinese Designers Follow Alexander McQueen With Swarovski Collaboration
Masha Ma and Huishan Zhang join fellow top young designers such as Prabal Gurung and Rodarte in the prestigious Swarovski Collective program pioneered by a young McQueen. Read More
