swarovski
Celebrity Weddings: A (Renewed) Opportunity for Luxury Product Placement
A highly-anticipated celebrity wedding ceremony in Vienna, Austria took China’s social media by storm, benefitting luxury brands like Chloé, Roger Vivier and Ermenegildo Zegna. Read More
Opinion: Get on Board with Chinese Luxury Spenders – or Miss the Boat
Doubters of the strength of Chinese luxury spenders are still stuck far in the past. Read More
Gucci? Montblanc? What Luxury House is Winning China’s Digital Game?
Cartier and Bvlgari are leading fellow luxury brands in terms of digital capability in China, according to a new report published by Gartner L2. Read More
WeChat Edges Closer to Internet Dominance with Launch of ‘WeChatpedia’
Launch of new WePage function for brands (dubbed 'WeChatpedia') takes the mega-app one step closer to a technology takeover in China. Read More
Will Alibaba’s Anti-Counterfeiting Deal with Kering Stall Luxury Counterfeits?
Alibaba and Kering have reached an agreement to work jointly to fight against the sales of fake goods in China, but it's unclear if the deal will work. Read More
Dior is the Most Relevant Luxury Brand With China’s Gen Z: RTG Consulting
A new report by RTG Consulting shows that luxury brands need to keep abreast of the cultural values of Chinese millennials if they want to stay relevant. Read More
What Does Taobao’s Big Win in a Counterfeit Cat Food Case Mean for Luxury Brands?
Alibaba's major e-commerce platform Taobao has recently won a legal case against a fake goods seller for the first time in China. Read More
A Timeline of JD.com’s Long March into Luxury and Fashion
Here is a timeline showing how JD.com, China's second-largest e-commerce website, prepared itself to enter the world of luxury and fashion. Read More
5 Ways Mini Programs Will Reshape Luxury Retailing in China
Here are five ways that luxury brands in China can make the most of the new Mini Program feature on WeChat to help their business. Read More
Swire Properties Plans Shanghai Debut with The Middle House
The Piero Lissoni-designed Middle House will feature Swarovski's flagship store and an upscale eatery by New York-based chef Gray Kunz. Read More
