swarovski
Confessions About ‘Oriental Style’ Luxury Brands Can Learn From
On May 29, many gathered at the upscale shopping mall Chengdu IFS to attend the T mag International Style Conference and discuss what is 'oriental style.' Read More
Swarovski Caters to Digital-Savvy Chinese Consumers with Omni-Channel Experience
The Austrian crystal producer Swarovski took its new AR store concept to Chengdu, hoping to attract Chinese consumers who make up its biggest market. Read More
We Pick the 7 Cutest (and Smartest) ‘Year of the Pig’ WeChat Campaigns
Many luxury brands are channeling this year’s charming zodiac character (the pig) to create a wealth of different motifs, hoping to bring lots of Chinese holiday spirit to consumers. Read More
Luxury Brands Localize Festival Campaign through WeChat
Luxury brands take advantage of festivities to promote brand awareness and increase online purchases through the social media app WeChat. Read More
Richemont Teams With Alibaba to Fight Counterfeits
Conglomerate Richemont, whose portfolio includes brands like Chloé, Cartier, and Montblanc, is joining Alibaba’s Anti-Counterfeiting Alliance. Read More
Celebrity Weddings: A (Renewed) Opportunity for Luxury Product Placement
A highly-anticipated celebrity wedding ceremony in Vienna, Austria took China’s social media by storm, benefitting luxury brands like Chloé, Roger Vivier and Ermenegildo Zegna. Read More
Opinion: Get on Board with Chinese Luxury Spenders – or Miss the Boat
Doubters of the strength of Chinese luxury spenders are still stuck far in the past. Read More
Gucci? Montblanc? What Luxury House is Winning China’s Digital Game?
Cartier and Bvlgari are leading fellow luxury brands in terms of digital capability in China, according to a new report published by Gartner L2. Read More
WeChat Edges Closer to Internet Dominance with Launch of ‘WeChatpedia’
Launch of new WePage function for brands (dubbed 'WeChatpedia') takes the mega-app one step closer to a technology takeover in China. Read More
Will Alibaba’s Anti-Counterfeiting Deal with Kering Stall Luxury Counterfeits?
Alibaba and Kering have reached an agreement to work jointly to fight against the sales of fake goods in China, but it's unclear if the deal will work. Read More
