swarovski
How Luxury Brands Celebrated China’s 70th Anniversary
Many Western luxury brands and retailers have launched — for the very first time — special products or campaigns to celebrate China’s 70th anniversary. Read More
Three Future Trends in Chinese Luxury
At a recent Tong Digital breakfast briefing, the future of Chinese luxury was discussed, and some surprising points were made. Read More
Fake Fans Continue to Plague Celebrity, Influencer Endorsements in China
For Western luxury brands in China, the best way to avoid collaboration failures is the simplest way: brands need to do their homework first. Read More
How Politics in China Will Shape Luxury’s Future
Given the continuing crisis in the Greater China market, the question for luxury brands is how to approach the this market over the rest of 2019 and 2020. Read More
Confessions About ‘Oriental Style’ Luxury Brands Can Learn From
On May 29, many gathered at the upscale shopping mall Chengdu IFS to attend the T mag International Style Conference and discuss what is 'oriental style.' Read More
Swarovski Caters to Digital-Savvy Chinese Consumers with Omni-Channel Experience
The Austrian crystal producer Swarovski took its new AR store concept to Chengdu, hoping to attract Chinese consumers who make up its biggest market. Read More
We Pick the 7 Cutest (and Smartest) ‘Year of the Pig’ WeChat Campaigns
Many luxury brands are channeling this year’s charming zodiac character (the pig) to create a wealth of different motifs, hoping to bring lots of Chinese holiday spirit to consumers. Read More
Luxury Brands Localize Festival Campaign through WeChat
Luxury brands take advantage of festivities to promote brand awareness and increase online purchases through the social media app WeChat. Read More
Richemont Teams With Alibaba to Fight Counterfeits
Conglomerate Richemont, whose portfolio includes brands like Chloé, Cartier, and Montblanc, is joining Alibaba’s Anti-Counterfeiting Alliance. Read More
Celebrity Weddings: A (Renewed) Opportunity for Luxury Product Placement
A highly-anticipated celebrity wedding ceremony in Vienna, Austria took China’s social media by storm, benefitting luxury brands like Chloé, Roger Vivier and Ermenegildo Zegna. Read More
