swarovski
Swarovski, Monica Vinader, And Other Demi-Fine Jewelry Brands Weather China’s COVID-19 Challenges
Catering to demand in the market between fine jewelry and fast fashion alternatives, demi-fine jewelry has seen rising popularity in China. Read More
Wrong Place, Wrong Time: Why Foreign Brands Can’t Prevent Controversy in China
Brand cancellations in China can be a case of making a perceived slight at a time of heightened national sensitivity around a specific hot-button issue. Read More
Some Brand Scandals Simply Cannot Be Avoided in China
The following is an excerpt from Jing Daily’s latest Insight Report, “Surviving Scandal in China’s Luxury Market.” Packed with market research, best practices, and case studies, the report is a… Read More
Brilliant Luxury Substitutes: The Case for Lab-Grown Diamonds Ain’t Flawless… but It’s Pretty Damn Good
As consumers look for environmentally-friendly substitutes in luxury, never say never; lab-grown diamonds should not be dismissed too quickly. Read More
Swarovski’s Brand Refresh: China-Facing or China-Inspired?
The bold, colorful nature of the Swarovski refresh will appeal to China's Gen Z consumers — and what work for them proves to work globally. Read More
Forget 2020: Here Are 21 Luxury Projections for 2021 and Beyond
The next decade in global luxury should see very strong growth in 2021 (and beyond) marking the start of a new roaring twenties. Read More
Why Branded Jewelry Could Be the Next Decade’s Fastest Growing Luxury Subsegment
In luxury, the future is female. The jewelry subsegment should see a shift to self-purchasing and impulse purchasing, making branded luxury jewelry shine. Read More
Will Boucheron’s Physical Retail Rally China E-Commerce?
Boucheron continues to roll out physical retail spots in China with a lavish new Beijing flagship. But will this invigorate the house’s digital strategy? Read More
Is Celebrity Endorsement Enough For Brands To Elevate Their China Approach?
Jing Daily's weekly analysis of the very latest digital luxury brand campaigns in China from Lanvin, Blank Me, and Swarovski. Read More
Nadja Swarovski on Crystal Clear Sustainability Strategy in China
Jing Daily talks with Nadja Swarovski on their new sustainability strategy to reach Chinese consumers, which has become Swarovski’s largest market. Read More
