sustainability
Full Steam Ahead For Shein Despite Mounting Concerns
Accusations of design theft and environmental damage aren’t holding Chinese company Shein back from global expansion. The next stop? Europe. Read More
EXCLUSIVE: RISE UP Sustainable Fashion Design Challenge Announces Finalists
RISE UP Sustainable Fashion Design Challenge has announced its final winners. Is the future of Chinese fashion looking a lot greener? Read More
What Chinese Consumers Really Think About Sustainability
Viewing sustainability through a Western lens often creates misunderstandings in China. Brands need to know how local consumers decode "green luxury." Read More
Lingerie Brand Bananain Plants Seeds of Sustainability
Gifting flower seeds is at the heart of the local underwear label's new campaign. It’s a simple gesture that taps both outdoor and sustainability trends. Read More
APM Monaco Celebrates an Anniversary While Keeping an Eye on the Future
APM Monaco celebrates its 40th year with the drop of Collection Yummy, which captures what the brand does so well: designing for a chic, global clientele. Read More
The New Game of Luxury: Gen Z in China
Although Gen Zers contribute to less than 20 percent of luxury spending worldwide, they are critical in influencing the preferences of older consumers. Read More
Is Athletic Retailer Baleaf China’s Rival to Lululemon?
Dubbed the affordable version of Lululemon, Baleaf is a best-seller in Amazon’s Yoga category. But can the Chinese brand take the lead in DTC athlesiure? Read More
Want to Sell Luxury Watches and Jewelry to China’s Gen Z? Sustainability Is Key.
Globally, Gen Z’s rising environmental consciousness leads it to ask more of brands than previous generations, even millennials. Read More
Bulgari Takes the Lead With 520 Valentine’s Day Celebration
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
EXCLUSIVE: ‘2022 RISE UP Sustainable Fashion Design Challenge’ Reshapes the Future of China’s Fashion Industry
Introducing the second edition of China’s only sustainable fashion award. How will it shape the industry? Read More
