sustainability
What Vestiaire Collective Has Learned About Selling Secondhand Luxury To Asia
The Chief Revenue Officer of Vestiaire Collective lets us in on the luxury resale platform's Asia expansion efforts and expectations for mainland China. Read More
What Does China’s Shift Towards Eco-Transparency Mean For Brands?
Sustainability is no longer a niche concern for only the most environmentally conscious consumers. It is now top of mind for millions of shoppers worldwide. Read More
Why The Western Approach To Sustainability Won’t Sell In China
When it comes to sustainability messages, Chinese consumers respond differently than their western counterparts. What makes a bigger impact in each market? Read More
Patagonia Owner Gives Company Away, Elevating Credibility In China
Patagonia’s groundbreaking plan to give away the company to fight climate change is the sort of disruption the fashion industry needs. Is China on board? Read More
How Luxury Brands Survive In Times Of Acceleration And Disruption
As Web3 disrupts the world, brands will need radical solutions for how to manage the effects of aging technology while building up long-term luxury value. Read More
Alibaba’s Maker Festival Identifies 3 Future Consumption Trends
With 1 billion active users annually, Alibaba offers a window on emerging consumption trends. What will China’s shoppers be buying in the coming years? Read More
How Fashion Brands Can Craft An Effective Glocalization Strategy
Finding the right balance of marrying global strategy and local cultural context is vital for the success of brands in China. Read More
Alibaba Answers China’s Growing Calls For Sustainability
Alibaba released a new rewards system to encourage consumers to reduce their carbon emissions. Will it be as sensational as Ant Forest? Read More
Can Marine Serre Bring Upcycling To China?
Since creating her brand six years ago, Marine Serre’s vision has never wavered. As the brand launches its China website, how will it fare on the mainland? Read More
Celebrities Put Their Might Behind China’s Sustainability Agenda
A sustainability-focused exhibition in Shanghai is showcasing donated pieces from Chinese stars, including model Liu Wen and Chanel ambassador Zhou Xun. Read More
