sustainability
Patagonia Owner Gives Company Away, Elevating Credibility In China
Patagonia’s groundbreaking plan to give away the company to fight climate change is the sort of disruption the fashion industry needs. Is China on board? Read More
How Luxury Brands Survive In Times Of Acceleration And Disruption
As Web3 disrupts the world, brands will need radical solutions for how to manage the effects of aging technology while building up long-term luxury value. Read More
Alibaba’s Maker Festival Identifies 3 Future Consumption Trends
With 1 billion active users annually, Alibaba offers a window on emerging consumption trends. What will China’s shoppers be buying in the coming years? Read More
How Fashion Brands Can Craft An Effective Glocalization Strategy
Finding the right balance of marrying global strategy and local cultural context is vital for the success of brands in China. Read More
Alibaba Answers China’s Growing Calls For Sustainability
Alibaba released a new rewards system to encourage consumers to reduce their carbon emissions. Will it be as sensational as Ant Forest? Read More
Can Marine Serre Bring Upcycling To China?
Since creating her brand six years ago, Marine Serre’s vision has never wavered. As the brand launches its China website, how will it fare on the mainland? Read More
Celebrities Put Their Might Behind China’s Sustainability Agenda
A sustainability-focused exhibition in Shanghai is showcasing donated pieces from Chinese stars, including model Liu Wen and Chanel ambassador Zhou Xun. Read More
Full Steam Ahead For Shein Despite Mounting Concerns
Accusations of design theft and environmental damage aren’t holding Chinese company Shein back from global expansion. The next stop? Europe. Read More
EXCLUSIVE: RISE UP Sustainable Fashion Design Challenge Announces Finalists
RISE UP Sustainable Fashion Design Challenge has announced its final winners. Is the future of Chinese fashion looking a lot greener? Read More
What Chinese Consumers Really Think About Sustainability
Viewing sustainability through a Western lens often creates misunderstandings in China. Brands need to know how local consumers decode "green luxury." Read More
