supreme
LVMH-Owner Bernard Arnault Overtakes Elon Musk As World’s Richest
This week, it was announced that Bernard Arnault, the chairman and CEO of LVMH, has taken the title of the wealthiest person in the world. Read More
Supreme To Rolex: How Streetwear Is Transforming Luxury Watch Culture
In conversation with experts from leading brands and platforms, we look at how the resale market and streetwear trends have transformed luxury watch culture into a hypebeast arena. Read More
What Does China’s Shift Towards Eco-Transparency Mean For Brands?
Sustainability is no longer a niche concern for only the most environmentally conscious consumers. It is now top of mind for millions of shoppers worldwide. Read More
Do Chinese Consumers Want Hyper-Luxury or Hyped Luxury?
Offering early or first access to upcoming co-branded products can drive up conversations surrounding their release, once such access is revealed. Read More
The Paradox of Collectible Outerwear
How The North Face's coveted puffers became a canvas for everyone from KAWS to Supreme without losing their outdoor credentials. Read More
What Fashion Season Taught Us About Collaboration
'Twas the season that Burberry joined Supreme, adidas got Guccified, and Dior dropped wearable-tech. Here’s the collaboration round-up of F/W22. Read More
Location, Location, Location Is Everything for Collabs in China
Brands treasure the publicity and revenue generated by co-branded drops, but a collab's location choice is crucial to how well it will perform in China. Read More
Could Early Access Be the Shortcut To Luxury Brand Success in China?
Offering early or first access to upcoming co-branded products can drive up conversations surrounding their release, once such access is revealed. Read More
What Luxury Should Learn From Streetwear and Sneaker Drops
Beyond streetwear, the strategy of demand outstripping supply often contributes to the making of collectors’ items in the broader luxury segment. Read More
Decoding China’s Louis Vuitton×Supreme Love Affair
Louis Vuitton created the ultimate collection when it joined forces with streetwear giant Supreme. Here are six reasons why it won the hearts of Chinese consumers. Read More
