sulwhasoo
Can Revlon Do Enough in China to Stay Afloat?
The cosmetics brand Revlon managed to stave off bankruptcy — for now — but is it doing enough in China to secure its future? Read MoreHow Can Luxury Beauty Brands Keep up in Asia? Look for these Beauty Barometers
Our 3 key beauty barometers to help global luxury beauty brands better understand what works in the beauty market in China and beyond. Read MoreWhat’s Behind China’s Beauty Addiction?
In China, selfie culture has created such unattainable beauty standards that body and face ideals in that country have been changing because of it. Read MoreWhat and Where China’s Beauty Shoppers Buy in Japan Today
A March report by Kantar China reveals a few purchasing behaviors of Chinese female beauty shoppers that brands need to know. Read MoreIntroducing Daigou 2.0: Counterfeiters Leverage WeChat to Build up their Fraud Chain
The overseas purchasing business is evolving in a different, darker direction, coined "Daigou 2.0". Read MoreChinese Cosmetic Brand ‘Sulansoo’ Found Guilty of Copying Korea’s ‘Sulwhasoo’
A Shanghai court said the English trademark of Sulansoo confuses consumers with the Sulwhasoo brand. Read MoreCounterfeiting Makeup Is a New Trend in Chinese How-to Videos
Vloggers are not only showing how to make beauty products cheaply and package them as luxury items, but selling the fakes directly to their knowing audiences. Read MoreSulwhasoo Looks Outside China to Mitigate Risk
The brand's emphasis on natural ingredients has served them well in China, but with the challenges of operating there increasing, they are eager to grow other markets. Read MoreJ-beauty Is Dethroning K-beauty in China
Last year's travel ban, a reaction to Korea's THAAD missile defense system, is only partly to blame. Japanese beauty brands are also seen as higher quality. Read MoreIn China, Premium Cosmetics Surpassed Mass Beauty Brands in 2016
While mass beauty labels beat out luxury brands globally, a new report shows the opposite was true in China, where people are increasingly aware of beauty. Read More