sulwhasoo
K-Beauty Gets an Expensive Makeover
While affordable K-beauty is losing Chinese consumer affection, its counterpart — premium Korean skincare — is riding high in the market. Read More
Sales Soar at JD’s 618 Promotion
JD’s recent 618 Grand Promotion was a roaring success despite the fallout from the COVID-19 pandemic. But how has JD kept their business thriving? Read More
Can Revlon Do Enough in China to Stay Afloat?
The cosmetics brand Revlon managed to stave off bankruptcy — for now — but is it doing enough in China to secure its future? Read More
How Can Luxury Beauty Brands Keep up in Asia? Look for these Beauty Barometers
Our 3 key beauty barometers to help global luxury beauty brands better understand what works in the beauty market in China and beyond. Read More
What’s Behind China’s Beauty Addiction?
In China, selfie culture has created such unattainable beauty standards that body and face ideals in that country have been changing because of it. Read More
What and Where China’s Beauty Shoppers Buy in Japan Today
A March report by Kantar China reveals a few purchasing behaviors of Chinese female beauty shoppers that brands need to know. Read More
Introducing Daigou 2.0: Counterfeiters Leverage WeChat to Build up their Fraud Chain
The overseas purchasing business is evolving in a different, darker direction, coined "Daigou 2.0". Read More
Chinese Cosmetic Brand ‘Sulansoo’ Found Guilty of Copying Korea’s ‘Sulwhasoo’
A Shanghai court said the English trademark of Sulansoo confuses consumers with the Sulwhasoo brand. Read More
Counterfeiting Makeup Is a New Trend in Chinese How-to Videos
Vloggers are not only showing how to make beauty products cheaply and package them as luxury items, but selling the fakes directly to their knowing audiences. Read More
Sulwhasoo Looks Outside China to Mitigate Risk
The brand's emphasis on natural ingredients has served them well in China, but with the challenges of operating there increasing, they are eager to grow other markets. Read More
