sub-brand
Will BMW’s Zinoro Gain Traction For Electric Cars In China?
BMW's new all-electric China sub-brand just revealed its first model at the Guangzhou Auto Show, but the electric vehicle market has several obstacles to overcome in China. Read More
BMW’s First Sub-Brand Model Spotted In China
A heavily camouflaged car model resembling BMW's X1 has recently been sighted cruising the streets in China, and is believed to be the first model produced by BMW's new China… Read More-
BMW Executive Says New China Sub-Brand Could Be Exported
After a March report that BMW will be teaming up with its longtime China joint venture partner Brilliance to create a domestic sub-brand, it is rumored that the company intends… Read More -
Confusion On Brand Origin Reigns Among Chinese Consumers
Not only are do widespread misunderstandings about product and brand origin abound in China, but brands that actually are foreign often ignore or misinterpret consumer demand. Read More -
Levi’s Launches Asia-Focused dENiZEN Brand In Shanghai
Initially targeting younger consumers in China, Singapore and South Korea, Levi's officially launched its new brand, dENiZEN, today at a press event in Shanghai. Read More -
Shiseido Experiments With “Affordable Luxury” In China
The Japanese cosmetic company joins a growing list of luxury brands taking a two-tiered, exclusive/accessible approach to tap into China's smaller cities and inland regions. Read More
