Su Yiming
Adidas Scouts Su Yiming And DHL’s Back In Fashion: China Collabs Of The Week
How to tap Chinese Gen Z? Check out this week’s column for ideas. From music artist fanbases to media publications, labels have all interests covered. Read More
Meet the Chinese Olympians Taking Luxury by Storm
With Weibo’s Hot Search taken over by topics around Beijing 2022, Jing Daily analyzes four Chinese athletes that are worth luxury brands’ attention. Read More
SHANG XIA Hosts Valentine’s Day Art Workshops in Shanghai
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
Su Yiming Is the Rebel That Luxury Needs
Thanks to his standout performance at the Olympics and his cool-kid attitude, Chinese snowboarder Su Yiming is set up for future luxury sponsorships. Read More
