style
Oriental Impressions: The Third Annual T China International Style Conference
Chengdu IFS (Chengdu International Finance Square) and T China: The New York Times Style Magazine jointly organized the third-annual T China International Style Conference. The conference’s goal is to discuss the… Read More
How Brands Can Navigate Chinese Fashion Bloggers’ ‘Red Envelope’ Culture
Chinese KOL endorsements don't come for free—but payment to bloggers may hinder their credibility with fans. Read More
From Social Status To Self-Expression: The Rapid Evolution Of China’s Street Style
In just a few years, a Chinese fashion scene once dominated by logos and mega-brands is now all about individuality—and one site has carefully tracked its progress. Read More
How ShangPin Plans To Win Big In China’s Luxury E-Commerce Market
Luxury e-tailer ShangPin's launch of a new e-flagship model is part of a multi-pronged approach to gaining an edge in China's fiercely competitive luxury e-commerce market. Read More
UK Trade Show Organizer ITE Sets Sights On Asia With Stake In The Hub
One of the world's largest trade show organizers has bought a 20 percent stake in The Hub, a new event which aims to help smaller fashion labels access Asia's booming… Read More
3 Generations of Chinese Women Under One Fashion Roof
Once relatively monolithic, China's fashion market has fragmented along generational lines, forcing brands to better understand and address the evolving style preferences of their customers. Read More-
Crossover | Masha Ma x Neville Brody
For her S/S 14 collection, the young fashion designer teamed up with the internationally renowned graphic designer to create a collection mixing visual form and fashion. Read More 
Hip Hong Kong Trade Show Serves As New ‘Hub’ For Fashion In Asia
Bi-annual trade show The Hub kicked off in Hong Kong last week in order to connect fashion brands to buyers in Asia, and mainland China loomed large as a desired… Read More
Beyond Sales, China’s Luxury E-Tailers Seek Image Consultants
First popularized in Europe and the US, image consultation services have started to catch on among China's burgeoning high-end e-tailers. Read More
China And Italy To Meet At Milano Fashion Global Summit 2012
This September, two titans of the world’s luxury fashion industry, China and Italy, will come together at the 2012 Milano Fashion Global Summit, an international gathering of fashion’s key players… Read More
