study
China’s Rampant Counterfeits Create Major Headache for European Retailers
New data from EU customs seizures between 2011 to 2013 shows China is the top producer of counterfeit goods and gives insight into what is being produced and which countries… Read More
Study: 89% of Chinese Consumers Say Loyalty Programs Increase Their Spending
While brands are seeing waning interest in loyalty programs in Europe, a new study says the CRM tool is still vitally important for reaching Chinese consumers. Read More
Study: Independent Chinese Tourists Plan to Spend More and Stay Longer
A new TripAdvisor study reveals the travel preferences and spending patterns of independent Chinese tourists between 18 and 44 years old, finding that many are planning more ambitious holidays in… Read More
Golden Opportunity: Chinese Jewelry Brands a Solid Match for World’s Luxury Giants
A new ranking of the world's top luxury brands by Deloitte finds Chinese jewelers on par with the likes of LVMH and Kering. Read More
China’s Outbound Travel Boom Propels ‘Destination City’ Growth
From Asia to North America, Chinese travelers are shaping the rankings of the world's top cities for international visitor arrivals. Read More
Bain: China’s Luxury Revolution Calls For Omnichannel Approach
As China's luxury shoppers seek out new platforms to purchase an increasingly diverse number of brands, retailers must embrace digital developments in order to keep up with the changing market. Read More
Study: Chinese Consumers Feel Ripped Off By Online Shopping
A recent FleishmanHillard survey of China's shoppers finds that what they expect and what they get are often two different things when they buy online. Read More
5 Ways Brands Can Benefit From The ‘Chinese Dream’
A new study discusses why it's "not an option" for brands to ignore the concepts behind the "Chinese Dream." Read More
China’s ‘Mass Affluent’ Population Set To Reach 14 Million By End Of Year
China may have more than 1 million millionaires, but that's nothing compared to the size of its enormous and rapidly expanding upper-middle class population. Read More
China’s Love Of Luxury Makes Up For West’s ‘Disillusioned’ Shoppers
Chinese luxury consumers are not only the world's largest-spending group, but also the most enthusiastic about luxury, finds a new Bain report. Read More
