streetwear
Can NFTs Rescue Dolce & Gabbana in China?
Dolce & Gabbana is launching a set of NFTs called Collezione Genesi. But will it help solve the Italian luxury brand's China problems? Read More
LVMH Looks To The Future With Stake In Off-White
Luxury conglomerate LVMH has acquired a 60-percent stake in Off-White, but will that help it gain credibility with China’s younger generations? Read More
With An Eye To The Future, Moncler Is Winning The Long Game In China
With the launch of 7 MONCLER FRGMT HIROSHI FUJIWARA, Jing Daily takes a closer look at how Moncler reinvigorated its brand image through its Genius project. Read More
Vetements Unveils Its New Secret Project
The Zurich-based fashion house Vetements announced that it is launching a new brand called “Secret Project,” aimed at all genders and ages. Read More
How Brands Can Tap Into China’s Booming Streetwear Trend
Spending on streetwear in China is nearly quadruple that of non-streetwear apparel. How can Western brands win over the country’s cool cultural consumers? Read More
Why Streetwear Brands Must Have A WeChat Strategy For China
Influenced by Chinese reality shows, streetwear’s popularity in China has seen a massive rise in popularity over the last five years via social platforms. Read More
Why Sustainability Is Trending With China’s Millennials
Sustainability was at the heart of this year’s Shanghai Fashion Week programming, but can the trend truly take hold in China? Read More
Is Mixing & Matching the New Code of Luxury?
Despite their varying motivations for buying luxury brands, Chinese consumers love to mix and match labels and styles, creating a new market space. Read More
H&M Has Just Done What?
H&M is collaborating with the Chinese brand Pronounce for its global line of relaxed streetwear essentials, Blank Staples. Read More
3 Chinese Social Apps To Bet On in 2021
As China’s Gen Zers embrace a post-pandemic lifestyle and flock online, here are three platforms where brands can find them in 2021. Read More
