streetwear

After securing a Chinese trademark this week, the New York streetwear brand Supreme has opened the door to a range of new possibilities in China. Read More

In the debut of our new column, KOL Confidential, we ask sneakerhead "Big Monster" to spell out what marketing campaigns works for his audience. Read More

As China wakes up to a healthier lifestyle, young Chinese consumers and KOLs are driving up the demand for new luxury fashion and sportswear combos. Read More

We spoke to sneakerheads, artists, and collectors about streetwear going mainstream in China at this year’s Innersect streetwear event. Read More

Valentino wants to bring haute couture and streetwear together to its important consumers in China, who represent 30 percent of the global business. Read More

There are signs that the "drop" model could be here to stay, at least as long as streetwear culture thrives among young shoppers in China. Read More

Today, China's homegrown streetwear brands like Li Ning and Hi Panda are attracting younger Chinese consumers at an unprecedented rate. Read More

According to a new report by Hypebeast and PwC's Strategy &, streetwear has become a deeper form of self-expression and a sublet political statement in China. Read More

Jing Daily spoke to McKinsey Senior Partner Achim Berg to better understand younger Chinese generations’ latest frenzy for art and luxury collaborations. Read More

Chinese men -- particularly younger men -- are interested in fashion and cosmetics. With sales booming, brands need to take notice of their preferences. Read More