strategy
How Timeless Quiet Luxury Is Conquering China
As the economy slows down, Gen Zers are cutting their luxury spend — meaning brands must look to alternative consumer bases such as the more mature UHNWIs. Read More
SK-II Launches Olympic-Standard AR Battle for Female Empowerment
An animated series of films by SK-II tells the stories of six well-known female Olympians, starting with Chinese swimmer Liu Xiang. Read More
Facing Uncertainty, Hilton Opts For “Smart Luxury” In China
Facing a convergence of challenges, of which increased competition is only one, the Hilton Group is hyping an interesting tactical shift. Read More
Armani’s China “Pivot” Aimed At Inland Middle Class
Armani plans to kick up its China efforts to tap the middle class in inland cities, a large and highly segmented group whose spending is expected to continue rising even… Read More
