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Is China Becoming the World’s Testbed for New Retail?
Having seen revenue plummet at brick-and-mortar stores this year, global brands are using China to experiment with more innovative retail strategies. Read More
Netflix x Lady M, Hey Tea x Adidas, The Best Brands Collaborations In August
In China, it's popular to engage in brand collaborations capable of reaching beyond consumers already familiar with the core products. Read More
COVID-19: What Can Western Companies Learn From Chinese Brands?
Companies in China have been exceptionally creative in order to support both their followers and their business during the toughest time of the pandemic. Read More
Can American Retailers Survive in China with Tensions Rising?
As younger Chinese consumers turn increasingly nationalistic, the American business community fears that this newfound patriotism could be weaponized. Read More
Jewelers Struggle to Connect as Young Chinese Consumers Go Cold on Gold
Legacy jewelers in China need to take a page from their foreign competitors and figure out how gold can appeal to younger consumers — and quickly. Read More
What Luxury Brands Can Learn from Starbucks About Voice-Assist
Like Starbucks, major consumer brands have responded to China’s growing enthusiasm for voice assistants. Will this be a wakeup call for luxury brands? Read More
Adapting for China? Global Brands Don’t Seek to be Understood, but to Understand
Global brands often conflate Modernization and Westernization, but the missing link is a deep cultural understanding of consumer purchase motivations. Read More
Why Expensive Luxury Brands are Often Priced Too Low
For luxury brands, estimating the Added Luxury Value for both for the category and the brand is an important consideration when making pricing decisions. Read More
Does Starbucks’ Shanghai Roastery Count as Luxury?
Between Starbucks' new coffee palace in Shanghai and the Vivienne Westwood cafe, the lines of luxury are increasingly being blurred. Read More
Apple Makes Push in China with Big Discounts for Apple Pay Users
Apple Pay is attempting to expand its share of the Chinese mobile payments market through big discounts at online and brick and mortar retailers. But can it compete with WeChat… Read More
