starbucks
China’s newest viral collab: megabrands Luckin Coffee x Moutai join forces
Luxury liquor Moutai and domestic coffee chain Luckin partnered up for a Moutai-flavored latte. The collaboration proved an instant sensation in China Read More
How Luxury Can Score With China’s College Entrance Exam
A significant milestone for Chinese students, the college entrance exam is an opportunity for brands to connect with consumers. Which ones passed the test? Read More
Should Luxury Brands Actually Reduce Their Dependence on China?
With luxury earnings showing the strain of COVID-19 lockdowns, some are reviving an old question: are luxury brands too dependent on the China market? Read More
As Q1 Results Disappoint, Should Brands Look Beyond China?
From Tod’s to Tesla, many brands reported plummeting sales in the first quarter due to China’s lockdowns. Is this a lesson on overexposure? Read More
What Does Luckin’s Comeback Mean For China’s Booming Specialty Coffee Scene?
Nearly two years after it was found to have fabricated more than $300 million in sales, Luckin Coffee is eager to tell the world that it is back on track. Read More
Luxury Brands Wake Up to the Booming Chinese Coffee Market
As China’s coffee shop market becomes increasingly competitive and sophisticated, how are luxury brands leveraging this opportunity? Read More
Down Jackets and Snow Lattes: Winter Goes Aspirational in China
With the 2022 Winter Olympics in Beijing just around the corner, brands in China have sought to tap rising consumer interest in all things winter-related. Read More
Starbucks Could Struggle as Chinese Coffee Upstarts Master Content-Commerce
While early China entrants had to build a coffee culture from scratch, the challenge today is intense competition from marketing-savvy local brands. Read More
Why Gen-Z Symbols Are Different in China
Brands should be immersing themselves in the universes of Chinese Gen-Z symbolism. But what are these worlds, and where can they be found? Read More
5 Reasons ‘New Luxury’ Is the ‘New Normal’ in China
Starbucks isn’t strictly a luxury brand, but it holds a position as ‘New Luxury’ in China, where consumers are searching for prestige and self-identity. Read More
