spring festival
What is the Future of Fashion Publishing in China?
While radical changes came to the publishing industry even before COVID-19, print media still hasn't died in China — it’s simply serving a different market. Read More
COVID-19 Has Hurt China’s Influencers (Or Has It?)
China's influencers have lost potential earnings during the COVID-19 epidemic, but there are also some positives for many of the creatives in this industry. Read More
China’s Spring Festival Gala Is a Catwalk for Foreign Luxury Brands
Chinese celebrities who performed at this year’s Lunar New Year Gala were seen in luxury brands including Valentino, Gucci, and Hugo Boss. Read More
How to Accommodate Chinese Families Traveling for the Lunar New Year
International travel during the Lunar New Year is increasingly popular among Chinese consumers, and many are bringing their whole families with them. Read More
Chinese New Year Outbound Travel Set to Skyrocket Despite Slowing Economy
As Chinese tourists are estimated to take 6 million trips abroad over Chinese New Year, they're becoming increasingly interested in independent travel and experiences. Read More
WeChat Campaign Spotlight: Burberry Gets Festive for Chinese New Year
Known for its high-tech WeChat campaigns, the British brand develops a new interactive social sharing experience for the year of the monkey. Read More
Jing Daily’s Year Of The Horse Readers’ Choice: Hermès Galop Collection Jewelry
We have a winner! The French luxury brand is our readers' favorite for the best year of the horse luxury product. Read More
This Week In Digital Luxury Marketing: Chinese New Year Auto Edition
A roundup of recent and ongoing Chinese New Year campaigns by auto companies, featuring Bentley, Land Rover, Audi, Jaguar, and Cadillac. Read More
El Corte Inglés Rings In Year Of The Horse With Chinese Designers And Don Quixote
As Chinese tourists flock to Spain, the country's largest department store welcomes them with a unique year of the horse marketing campaign. Read More
China’s New Year Banquet Slump Has Hotels Hawking Mid-Range Feasts On Social Media
China's anti-corruption campaign has meant a slump in banquet profits for hotels, so many are using social media marketing as they target the mass market. Read More
