spring festival

Chinese celebrities who performed at this year’s Lunar New Year Gala were seen in luxury brands including Valentino, Gucci, and Hugo Boss. Read More

International travel during the Lunar New Year is increasingly popular among Chinese consumers, and many are bringing their whole families with them. Read More

As Chinese tourists are estimated to take 6 million trips abroad over Chinese New Year, they're becoming increasingly interested in independent travel and experiences. Read More

Known for its high-tech WeChat campaigns, the British brand develops a new interactive social sharing experience for the year of the monkey. Read More

We have a winner! The French luxury brand is our readers' favorite for the best year of the horse luxury product. Read More

A roundup of recent and ongoing Chinese New Year campaigns by auto companies, featuring Bentley, Land Rover, Audi, Jaguar, and Cadillac. Read More

As Chinese tourists flock to Spain, the country's largest department store welcomes them with a unique year of the horse marketing campaign. Read More

China's anti-corruption campaign has meant a slump in banquet profits for hotels, so many are using social media marketing as they target the mass market. Read More

A distinct tartan that has been all the rage among the fashion world's elite for the past few months has garnered attention from Chinese media and Sina Weibo users. Read More

We've been keeping up with the wide array of luxury goods offered for the year of the horse, and now it's your turn to choose your favorite. Read More