spring festival
The Brands Hopping Into The Chinaverse For Lunar New Year
China’s annual Lunar New Year season is back in full swing — and with it, brands are tapping the power of the Chinaverse to celebrate. Read More
China’s Collaboration Trends In The Year Of The Rabbit
With a growing number of luxury brands joining the Chinese New Year race, what kind of collaborations are capturing locals’ hearts — and pockets — for the Year of the… Read More
A Cheatsheet To China’s Retail Festivals, Part 2
Here's the second part of the definitive guide to China’s lucrative retail opportunities. Do you know your Mid-Autumn Festival from your Lunar New Year? Read More
What Underpins JD.com’s New Competitive Strategy?
JD.com recently showcased its ambition to become China’s top e-commerce option by partnering with the CMG gala. What does this mean for Alibaba? Read More
What is the Future of Fashion Publishing in China?
While radical changes came to the publishing industry even before COVID-19, print media still hasn't died in China — it’s simply serving a different market. Read More
COVID-19 Has Hurt China’s Influencers (Or Has It?)
China's influencers have lost potential earnings during the COVID-19 epidemic, but there are also some positives for many of the creatives in this industry. Read More
China’s Spring Festival Gala Is a Catwalk for Foreign Luxury Brands
Chinese celebrities who performed at this year’s Lunar New Year Gala were seen in luxury brands including Valentino, Gucci, and Hugo Boss. Read More
How to Accommodate Chinese Families Traveling for the Lunar New Year
International travel during the Lunar New Year is increasingly popular among Chinese consumers, and many are bringing their whole families with them. Read More
Chinese New Year Outbound Travel Set to Skyrocket Despite Slowing Economy
As Chinese tourists are estimated to take 6 million trips abroad over Chinese New Year, they're becoming increasingly interested in independent travel and experiences. Read More
WeChat Campaign Spotlight: Burberry Gets Festive for Chinese New Year
Known for its high-tech WeChat campaigns, the British brand develops a new interactive social sharing experience for the year of the monkey. Read More
