spring festival

While radical changes came to the publishing industry even before COVID-19, print media still hasn't died in China — it’s simply serving a different market. Read More

China's influencers have lost potential earnings during the COVID-19 epidemic, but there are also some positives for many of the creatives in this industry. Read More

Chinese celebrities who performed at this year’s Lunar New Year Gala were seen in luxury brands including Valentino, Gucci, and Hugo Boss. Read More

International travel during the Lunar New Year is increasingly popular among Chinese consumers, and many are bringing their whole families with them. Read More

As Chinese tourists are estimated to take 6 million trips abroad over Chinese New Year, they're becoming increasingly interested in independent travel and experiences. Read More

Known for its high-tech WeChat campaigns, the British brand develops a new interactive social sharing experience for the year of the monkey. Read More

We have a winner! The French luxury brand is our readers' favorite for the best year of the horse luxury product. Read More

A roundup of recent and ongoing Chinese New Year campaigns by auto companies, featuring Bentley, Land Rover, Audi, Jaguar, and Cadillac. Read More

As Chinese tourists flock to Spain, the country's largest department store welcomes them with a unique year of the horse marketing campaign. Read More

China's anti-corruption campaign has meant a slump in banquet profits for hotels, so many are using social media marketing as they target the mass market. Read More