sportswear
What Nike and Luxury Can Learn From Each Other
While sporting goods are not competing directly with luxury, there is a lot both worlds can learn from each other. Read More
Li Ning Leads the Charge of Chinese Luxury Brands
While it’s not fully luxury, China’s Li-Ning became the first Chinese brand to enter the Jing Daily KraneShares China Global Luxury Index top 10. Read More
Hermès Makes Fitness High Fashion On WeChat
Hermès is the latest luxury brand to cash in on China’s wellness craze, launching yoga tutorials on its WeChat Mini Program and more. Read More
Puma’s Sales Leap in Q1 and So Does Confidence, Despite COVID-19
Puma has now had two quarters of growth and its three core regions are fairly balanced by weight compared to this time last year. Read More
Is Li Ning Ready To Challenge Nike In China?
Li Ning’s global ambassador post collected 1 billion views, selling out its latest collection in minutes. But can the sportswear brand beat Nike in China? Read More
CollaBrands: The New High-Performance Active Lifestyle Collabs
Adidas x Peloton Peloton is a direct-to-consumer (DTC) sports brand that has injected new life into the experience of cycling for exercise. In addition to their immensely popular Peloton stationary… Read More
Puma Sales Roar Back With China Growth
With China driving its Asia growth, Puma focused on strengthening regional relevance, from expanding celebrity partnerships to leveraging Singles’ Day. Read More
Adidas Is Selling Reebok. Will Chinese Buyers Swoop In?
Adidas announced plans to sell or spin-off its underperforming Reebok brand. Can China seize its growth opportunity and revive it? Read More
Why Sports Collaborations Could Be A Goldmine For Luxury
Chinese consumers are seeing an influx of sports collaborations from niche categories like skiing and camping, and there are good reasons behind why. Read More
Athleisure Can’t Stop Winning in China
The future of the wellness sector, and the athleisure trend, in particular, will continue to grow rapidly in the Chinese market. Read More
