sportswear
The great outdoors: China’s appetite for adventure sports booms
With an increasing number of Chinese people engaging in outdoor activities post-pandemic, the rapidly expanding outdoor sports sector presents a promising opportunity for international athletic brands to gain market share.… Read More
Lacoste lands in Aranya to mark brand’s 90th anniversary
Lacoste hosted its 90th-anniversary celebration in Aranya, Qinghuangdao, transforming the coastal cultural community into a vibrant "Lacoste City." Read More
How HOKA ONE ONE prioritizes humanity in its CSR initiatives
Orris Wu, General Manager of Hoka One One China, talks to Jing Daily about the importance of the authenticity and humanity rooted in the sports brand. Read More
An A to Z guide to China’s ‘core’ fashion trends
Getting lost in the endless sea of fashion “cores”? Here’s a helpful guide to all the trending fashion aesthetics on Chinese social media. Read More
Prada becomes the official partner of China’s Women’s National Football Team
A newly announced partnership with China’s Women’s National Football team is helping Prada shrewdly navigate through Cai Xukun’s PR crisis and garner netizen praise. Read More
The KOLs powering China’s sportswear boom
China’s sportswear market is surging thanks to the popularity of its fitness KOLs. Who are the top influencers driving this boom? Read More
Lululemon Turns Up The Music For Tmall Super Brand Day
The Canadian athletic apparel brand celebrated its Tmall Super Brand Day by hosting a live music party in Chengdu featuring Gen Z stars. Read More
Adidas’ Deep Dive Into Chinese Culture Aims To Re-energize The Local Market
How has the sportswear giant built its cultural credibility in China and gained access to the country’s artistic talent pool? Read More
Will Nike’s Bet On Chinese Women’s Sports Communities Pay Off?
Nike has launched a new series of leggings for women in China, riding the pilates and yoga wave. Can it regain market share in the athleisure sector? Read More-
China’s ‘Healthy Appetite’ For Well-being And Sportswear Means More Luxury Opportunities
With well-being a priority on China’s agenda, demand for sportswear is on the rise. How can luxury brands carve out a space in the buoyant sector? Read More
