sportswear
Puma Sales Roar Back With China Growth
With China driving its Asia growth, Puma focused on strengthening regional relevance, from expanding celebrity partnerships to leveraging Singles’ Day. Read More
Adidas Is Selling Reebok. Will Chinese Buyers Swoop In?
Adidas announced plans to sell or spin-off its underperforming Reebok brand. Can China seize its growth opportunity and revive it? Read More
Why Sports Collaborations Could Be A Goldmine For Luxury
Chinese consumers are seeing an influx of sports collaborations from niche categories like skiing and camping, and there are good reasons behind why. Read More
Athleisure Can’t Stop Winning in China
The future of the wellness sector, and the athleisure trend, in particular, will continue to grow rapidly in the Chinese market. Read More
China’s Soccer Status to Get Barcelona Boost with New Mission Hills Academy
FC Barcelona has teamed up with the renowned Hainan-based golf and tennis hub to help put China on the map for its evolving footballing industry. Read More
5 Predictions for China’s Luxury Industry in 2016
From fakes on Alibaba to the anti-corruption campaign, we've rounded up our predictions about what lies ahead for luxury in China in the coming year. Read More
How Can Global Sportswear Brands Race Ahead In China?
This week's Thoughtful China talks to Adidas Greater China's VP for sport performance to find out what trends are shaping China's sportswear market. Read More
Will Li Ning Make A Splash In The US Market?
Li Ning, the sportswear brand founded by one of China's most famous athletes, has set out to become one of the world's top five sports brands within the next decade. But will the company be able to compete with companies like Nike on their home turf? Read More
