sportswear
Adidas’ Deep Dive Into Chinese Culture Aims To Re-energize The Local Market
How has the sportswear giant built its cultural credibility in China and gained access to the country’s artistic talent pool? Read More
Will Nike’s Bet On Chinese Women’s Sports Communities Pay Off?
Nike has launched a new series of leggings for women in China, riding the pilates and yoga wave. Can it regain market share in the athleisure sector? Read More
China’s ‘Healthy Appetite’ For Well-being And Sportswear Means More Luxury Opportunities
With well-being a priority on China’s agenda, demand for sportswear is on the rise. How can luxury brands carve out a space in the buoyant sector? Read More
Li-Ning Returns To Hong Kong After A Decade
Ten years have passed since Li-Ning’s first attempt at a Hong Kong flagship. What’s encouraging the brand, in a challenging COVID context, to try again? Read More
As Global Brands Exit, Does The Russian Market Present Overseas Opportunities To Li-Ning?
Nike and Adidas are among the brands retreating from Russia amid the war, leaving a gap for Li-Ning to fill. What are the risks and rewards? Read More
US Bans and COVID Won’t Dent Li-Ning’s Rise
Li-Ning ended fiscal 2021 on a high, generating over $3.5 billion in revenue. But the next quarter may not be so smooth sailing. Read More
How New Balance Found Its Stride in China
As the sports apparel market in China grows, a host of global brands are trying to grab a bigger slice. Here, we explore how New Balance has done just that. Read More
The World’s First FILA House Is Coming to Shanghai
The FILA brand, best known for its chunky white sneakers, is stepping into the hospitality world with a hotel in Shanghai. Read More
Can Keep, An Online Fitness App, Help Luxury Brands Seize China’s Fitness Craze?
Keep, a unicorn in the field of online fitness, boasts 300 million users. Can luxury leverage the app to tap into China’s booming fitness sector? Read More
Behind the Romance of Hajime Sorayama and Li-Ning
Japanese artist Hajime Sorayama and Chinese sportswear favorite Li-Ning spoke to Jing Daily about the beauty of their artistic collaborations. Read More
