sports
How Luxury Brands Can Tap Into The Tokyo Olympic Games
China has been a strong presence at the Tokyo Olympic Games this year. But can luxury players seize this branding and marketing opportunity? Read More
Could Streetwear Be a Global Gateway for Chinese Brands?
The gray area between sportswear and streetwear is where Chinese brands might see the greatest potential to capture global interest. Read More
What Nike and Luxury Can Learn From Each Other
While sporting goods are not competing directly with luxury, there is a lot both worlds can learn from each other. Read More
Is Mixing & Matching the New Code of Luxury?
Despite their varying motivations for buying luxury brands, Chinese consumers love to mix and match labels and styles, creating a new market space. Read More
An Anta-Owned Reebok Could Be Big for Fitness in China
Adidas has confirmed plans to sell off U.S. fitness brand Reebok, which it purchased in 2006, as part of the German sportswear giant’s new five-year strategy (to be released in… Read More
Op-Ed | From Football Matches to the Olympics, Sports Tourism Takes Off in China
As Chinese consumers are beginning to embrace sports as part of their lifestyle, sports tourism has become a hot trend in global Chinese travel. Read More
How Brands Can Cash In On Sports Marketing In China
“Professional sport is still a relatively new concept in China, and it’s easy to forget that when the market moves so quickly,” says one China sports expert in a new… Read More
China’s VIP Fans Jet Across Globe For Luxury Sports Experiences
In response to Chinese travelers' growing interest in "experiential destinations," a newly launched China company offers special VIP excursions to the world's top sporting events. Read More
How Can Global Sportswear Brands Race Ahead In China?
This week's Thoughtful China talks to Adidas Greater China's VP for sport performance to find out what trends are shaping China's sportswear market. Read More
Luxury Brands Tap Into Tennis’ Growing Appeal With China’s Wealthy
As China's affluent look to tennis as a sport which matches their lifestyle and income, luxury brands are taking notice of its marketing opportunities. Read More
