sports
The great outdoors: China’s appetite for adventure sports booms
With an increasing number of Chinese people engaging in outdoor activities post-pandemic, the rapidly expanding outdoor sports sector presents a promising opportunity for international athletic brands to gain market share.… Read More
Inside NBA star James Harden’s China livestream success. Is it replicable?
The basketball player was awed when 10,000 bottles of his wine sold in under 10 seconds on a Douyin livestream. Is this a tactic other brands can follow? Read More
The results are in: What did Chinese consumers splurge on this Qixi Festival?
Gift boxes, beauty products, and sports equipment were hot-selling items this Qixi Festival. Read More
LeBron and Thom Browne’s fashion slam dunk: Luxury brands team up with NBA and NFL stars
Luxury fashion sponsorships were once reserved for elitist sports like tennis or polo. But now, sports with mass appeal like soccer and basketball are looking to luxury fashion to elevate… Read More
Kick off? Estée Lauder taps Asia’s male beauty market with Manchester United partnership
The beauty giant is hoping to score big with Manchester United’s huge Asian fanbase. Could this be a winning formula for selling male beauty products? Read More
Prada becomes the official partner of China’s Women’s National Football Team
A newly announced partnership with China’s Women’s National Football team is helping Prada shrewdly navigate through Cai Xukun’s PR crisis and garner netizen praise. Read More
Surf and sun: Decoding China’s beach culture in 2023
Evolving attitudes toward sunbathing, surfing, and beach life — coupled with the rising popularity of beach destination travel — spell new opportunities for brands. Read More
Prada, Dior, LV, Lululemon: brands in frenzy to sign China’s top athletes
Luxury brands are diversifying their brand ambassador lineups by appointing Chinese athletes instead of celebrities from the entertainment world. Read More
Pickleball officially lands in China
America’s fastest-growing sport, pickleball, is picking up new fans in China. What should brands know about the trending pastime? Read More
Skateboard Culture, Made In China
Skateboard culture is going mainstream in China, winning over new consumers and redefining social norms in the process. Read More
