sports

As Chinese consumers are beginning to embrace sports as part of their lifestyle, sports tourism has become a hot trend in global Chinese travel. Read More

“Professional sport is still a relatively new concept in China, and it’s easy to forget that when the market moves so quickly,” says one China sports expert in a new video on the status of athletic marketing in the country. Read More

In response to Chinese travelers' growing interest in "experiential destinations," a newly launched China company offers special VIP excursions to the world's top sporting events. Read More

This week's Thoughtful China talks to Adidas Greater China's VP for sport performance to find out what trends are shaping China's sportswear market. Read More

As China's affluent look to tennis as a sport which matches their lifestyle and income, luxury brands are taking notice of its marketing opportunities. Read More

China's elites may be shunning conspicuous displays of wealth, but the country's athletes are still as ostentatious as ever. Read More

Having made promotional appearances last year in Hong Kong and Beijing, Victoria Beckham is reportedly set to make her biggest attempt at cracking mainland China later this month. Read More

Emerging over the past two decades as a trend among big-city bike messengers, recent years have seen the popularity of fixed-gear bikes grow exponentially around the world. Read More

Along with the usual spas, free weights and treadmills, rising demand from stressed-out middle class Chinese urbanites has been the popularity of yoga skyrocket over the past decade. Read More

One of the most actively philanthropic high-end brands in Asia, this week the Hong Kong-based, Richemont-owned fashion house Shanghai Tang debuted a new polo shirt created to benefit the charity Laureus Sport for Good. Read More