sports
Defining China’s ‘New Luxury’: Key Takeaways From The Fashion Zoo x Jing Daily Panel
Jing Daily highlights three key takeaways from the Fashion Zoo x Jing Daily panel, which explored the definition of “new luxury” in China’s context. Read More
With Kris Wu & Other Idols Tainted, What’s Luxury’s Next China Strategy?
Top-tier idols were powerful marketing tools in China until scandal struck. So what are some smart future strategies for luxury houses? Read More
Why China’s War on Celebrities Could Actually Benefit Luxury Brands
New challenges faced by China’s celebrities and influencers are making it even harder for luxury brands to choose a representative for the market. Read More
Is Tennis Champion Emma Raducanu Luxury’s Latest Savior in China?
Gen Z tennis champion Emma Raducanu is set to become one of the world’s most marketable sports stars and is already courting luxury houses and labels. Read More
How Luxury Brands Can Tap Into The Tokyo Olympic Games
China has been a strong presence at the Tokyo Olympic Games this year. But can luxury players seize this branding and marketing opportunity? Read More
Could Streetwear Be a Global Gateway for Chinese Brands?
The gray area between sportswear and streetwear is where Chinese brands might see the greatest potential to capture global interest. Read More
What Nike and Luxury Can Learn From Each Other
While sporting goods are not competing directly with luxury, there is a lot both worlds can learn from each other. Read More
Is Mixing & Matching the New Code of Luxury?
Despite their varying motivations for buying luxury brands, Chinese consumers love to mix and match labels and styles, creating a new market space. Read More
An Anta-Owned Reebok Could Be Big for Fitness in China
Adidas has confirmed plans to sell off U.S. fitness brand Reebok, which it purchased in 2006, as part of the German sportswear giant’s new five-year strategy (to be released in… Read More
Op-Ed | From Football Matches to the Olympics, Sports Tourism Takes Off in China
As Chinese consumers are beginning to embrace sports as part of their lifestyle, sports tourism has become a hot trend in global Chinese travel. Read More
