sports
Op-Ed | From Football Matches to the Olympics, Sports Tourism Takes Off in China
As Chinese consumers are beginning to embrace sports as part of their lifestyle, sports tourism has become a hot trend in global Chinese travel. Read More
How Brands Can Cash In On Sports Marketing In China
“Professional sport is still a relatively new concept in China, and it’s easy to forget that when the market moves so quickly,” says one China sports expert in a new video on the status of athletic marketing in the country. Read More
China’s VIP Fans Jet Across Globe For Luxury Sports Experiences
In response to Chinese travelers' growing interest in "experiential destinations," a newly launched China company offers special VIP excursions to the world's top sporting events. Read More
How Can Global Sportswear Brands Race Ahead In China?
This week's Thoughtful China talks to Adidas Greater China's VP for sport performance to find out what trends are shaping China's sportswear market. Read More
Luxury Brands Tap Into Tennis’ Growing Appeal With China’s Wealthy
As China's affluent look to tennis as a sport which matches their lifestyle and income, luxury brands are taking notice of its marketing opportunities. Read More
Photos: China’s Sports Stars Show Off Their Lavish Lifestyles
China's elites may be shunning conspicuous displays of wealth, but the country's athletes are still as ostentatious as ever. Read More
Fashion And Football: Brand Beckham Sets Eyes On China
Having made promotional appearances last year in Hong Kong and Beijing, Victoria Beckham is reportedly set to make her biggest attempt at cracking mainland China later this month. Read More
Riding Fixed In Beijing
Emerging over the past two decades as a trend among big-city bike messengers, recent years have seen the popularity of fixed-gear bikes grow exponentially around the world. Read More
China To Get First “Yoga College”
Along with the usual spas, free weights and treadmills, rising demand from stressed-out middle class Chinese urbanites has been the popularity of yoga skyrocket over the past decade. Read More-
Shanghai Tang Launches Charity Polo Shirt At London Event
One of the most actively philanthropic high-end brands in Asia, this week the Hong Kong-based, Richemont-owned fashion house Shanghai Tang debuted a new polo shirt created to benefit the charity Laureus Sport for Good. Read More
