sports
LV Campaign Taps Messi And Ronaldo As Qatar World Cup Kicks Off. Should More Luxury Brands Get In The Game?
The FIFA World Cup has just kicked off in Qatar, and China’s obsession for the sport represents a goal that luxury brands can’t afford to ignore. Read More
Spiritual And Self-Improvement Economies On The Rise In China
As China's Gen Z recognize that health is wealth during the pandemic, outdoor activities and indoor fitness have become much more than pastimes. Read More
Nike Ends Running App in China Indicating Uphill Struggle
Nike’s popular running app has announced the suspension of its services in China. Is the sportswear giant losing even more footing in the local market? Read More
Why ANTA Brought Home Gold at the Olympics
Official sportswear partner of the 2022 Winter Olympics, ANTA Sports, has been thrust into the global spotlight. But there are other reasons for its boom. Read More
5 Reasons Brands Can Win in China With Sports Stars
Luxury brands have worked with elite athletes for decades, but China’s demographics have moved the goalposts on this strategy. Jing Daily explains why. Read More
Defining China’s ‘New Luxury’: Key Takeaways From The Fashion Zoo x Jing Daily Panel
Jing Daily highlights three key takeaways from the Fashion Zoo x Jing Daily panel, which explored the definition of “new luxury” in China’s context. Read More
With Kris Wu & Other Idols Tainted, What’s Luxury’s Next China Strategy?
Top-tier idols were powerful marketing tools in China until scandal struck. So what are some smart future strategies for luxury houses? Read More
Why China’s War on Celebrities Could Actually Benefit Luxury Brands
New challenges faced by China’s celebrities and influencers are making it even harder for luxury brands to choose a representative for the market. Read More
Is Tennis Champion Emma Raducanu Luxury’s Latest Savior in China?
Gen Z tennis champion Emma Raducanu is set to become one of the world’s most marketable sports stars and is already courting luxury houses and labels. Read More
How Luxury Brands Can Tap Into The Tokyo Olympic Games
China has been a strong presence at the Tokyo Olympic Games this year. But can luxury players seize this branding and marketing opportunity? Read More
