sponsorship
Why Variety Shows Are So Crucial For Douyin
Recent years have seen Douyin evolve far beyond its initial focus on seconds-long videos and venture into long-form films, e-commerce and social shopping. Read More
Bang & Olufsen Taps Jackie Chan To Woo China’s Middle Class
In its first major attempt at making overtures to the Chinese consumer, Bang & Olufsen has turned to a technique employed by so many brands before it: When in doubt,… Read More
Event Watch: Martell Artists Of The Year 2012 (Beijing)
Like every major cognac maker, Martell continues to invest significant amounts of time and money to better tap China's booming demand for the spirit, imports of which grew 21.5 percent… Read More
Mercedes-Benz China Fashion Week Kicks Off In Beijing (Photos)
Running from October 24 to November 2, Mercedes-Benz China Fashion Week S/S 2012 launched this week at 751 D-Park in Beijing's 798 Art Zone. Read More-
Piaget Sponsors 30th Annual Hong Kong Film Awards
Recently, event sponsor Piaget invited all nominees for the best actor, actress, director, and new performer awards at the 30th annual Hong Kong Film Awards to take part in a… Read More -
Samsung Sponsors Chinese Cultural Events Amid Intense Localization Campaign
This week, Samsung became the latest company to sponsor a large-scale cultural event in China, lending its name to the production of the opera "Dream Flower" (梦里落花) at Beijing's National… Read More -
“New Wave” Of Chinese Enterprises Sponsoring Art Exhibitions, Activities
While we've seen interest in art-business partnerships among foreign businesses in China before, only in the last year or so have home-grown Chinese companies and enterprises shown a stronger interest… Read More -
Will Li Ning Make A Splash In The US Market?
Li Ning, the sportswear brand founded by one of China's most famous athletes, has set out to become one of the world's top five sports brands within the next decade.… Read More
