spokesperson
Chinese Whispers: Prada Names a Gen-Z Spokesperson to Rejuvenate the Brand, and More
Italian luxury giant Prada named the Chinese singer, rapper and actor Cai Xukun, who was born in 1998, to be its Chinese brand spokesperson. Read More
Will Bottega Veneta’s Celeb Spokesman Jackson Yee Be Worth His Weight in Gold?
Earlier this month, Milan-based luxury giant Bottega Veneta hired Chinese pop superstar and teen idol Jackson Yee as its first celebrity spokesman in the Asia-Pacific region. Read More
Shanghai Tang Previews “From China with Love” F/W 2011 Ad Campaign
Indicating Shanghai Tang's expectations for the mainland China market, "From China With Love" marks the first time Shanghai Tang has tapped a mainland Chinese celebrity, in this case Hu Bing, as a spokesperson. Read More
