spirits
Pernod Chairman Discusses China Localization Strategy
While the sight of good scotch being mixed with soft drinks may make scotch purists feel faint, the parent brand of Chivas Regal, Pernod Ricard, owes the vast majority of… Read More-
Martell Opens First “Experience Boutique” In Hong Kong
Last year, Martell's $3,600-per-bottle L'Or cognac sold out in China, and waiting lists for upcoming vintages are packed with Chinese buyers. Martell looks to be returning the favor, as the… Read More -
China’s Growing Love Of Wine Goes To The Extreme
Liaoning-based Wang Cheng Beverage Co. produced the world's largest bottle of wine this week in honor of the Shenyang Food Festival. Although we can't vouch for the taste of the… Read More -
Scotch: The National Drink Of…China?
China's love affair with the national sport of Scotland, golf, has also spread to the national drink of Scotland -- scotch whisky. Read More -
LVMH Acquires Chinese Traditional Spirits Distillery: Could Westerners Be Sipping Baijiu In Coming Years?
Although most westerners may be unfamiliar with baijiu, the traditional spirit of China, drinkers within the country have been sipping the powerful, often tear-inducing alcohol for centuries. Less famous abroad… Read More
