spirits

One of France's most exclusive Champagne houses uses exclusivity to establish its brand in China's fledgling market for the bubbly beverage. Read More

New sales results from Pernod Ricard show that although China's wealthy are drinking fewer high-end spirits, the middle class is still imbibing. Read More

As the world's largest drinks conglomerates all feel the pain of China's ongoing anti-corruption crackdown, each one is trying to put growth back on track in its own way. Read More

Diageo gears up for Chinese New Year with another special-edition spirit, which is aimed at travelers as a result of the company's international focus. Read More

While high-end baijiu brands have been eyeing overseas markets as a result of the government's anti-corruption campaign, one company decided to target the middle class market at home. Read More

A new report on the top 100 most valuable Chinese brands finds that a tourism boom is sparking success in the Chinese travel industry, but the government's continued anti-extravagance campaign is still putting a dent in Chinese wine and spirits. Read More

While Diageo has been working to market its Shuijingfang baijiu to Westerners, Moutai is also going global with a Paris investment. Read More

If China's luxury market is only expected to grow by 2.5 percent this year, why are some brands posting double-digit growth? Read More

The award-winning director joins architect Ma Yansong and clothing brand chairman Zhou Shaoxiang in the distiller's "Game Changer" campaign. Read More

A new survey of 100 Chinese companies finds tangible evidence that the main reason for huge cuts to "corporate entertainment" expenditures is, unsurprisingly, the government's ongoing anti-extravagance campaign. Read More