spirits
Why China’s Top Spirit Isn’t Just For Bureaucrats Anymore
Baijiu producer Moutai just posted a massive decline in annual sales growth, but claims it's in the midst of a comeback thanks to a rising number of non-government buyers. Read More
What One Top Champagne House Is Doing To Make China Sales Sparkle
One of France's most exclusive Champagne houses uses exclusivity to establish its brand in China's fledgling market for the bubbly beverage. Read More
China’s Drinkers Toast With Mid-Tier Spirits In Wake Of Anti-Graft Drive
New sales results from Pernod Ricard show that although China's wealthy are drinking fewer high-end spirits, the middle class is still imbibing. Read More
How The World’s Top Drink Brands Cope With China’s Anti-Graft Slump
As the world's largest drinks conglomerates all feel the pain of China's ongoing anti-corruption crackdown, each one is trying to put growth back on track in its own way. Read More
Spring Festival Spotlight | Shui Jing Fang Red Fortune Baijiu
Diageo gears up for Chinese New Year with another special-edition spirit, which is aimed at travelers as a result of the company's international focus. Read More
Could Mid-Market Be The Way To Go For Slumping Baijiu in 2014?
While high-end baijiu brands have been eyeing overseas markets as a result of the government's anti-corruption campaign, one company decided to target the middle class market at home. Read More
China’s Consumers Are Traveling More And Drinking Less With Top Homegrown Brands
A new report on the top 100 most valuable Chinese brands finds that a tourism boom is sparking success in the Chinese travel industry, but the government's continued anti-extravagance campaign… Read More
Moutai Aims To Boost Sales Abroad—But Not To Foreigners
While Diageo has been working to market its Shuijingfang baijiu to Westerners, Moutai is also going global with a Paris investment. Read More
Who Are The Winners In China’s Luxury Slowdown?
If China's luxury market is only expected to grow by 2.5 percent this year, why are some brands posting double-digit growth? Read More
Jia Zhangke Endorses ‘Rebellion’ In New Johnnie Walker China Ad
The award-winning director joins architect Ma Yansong and clothing brand chairman Zhou Shaoxiang in the distiller's "Game Changer" campaign. Read More
