spirits

In an effort to find new sources of sales growth, baijiu brands are promoting the spirit as a trendy cocktail ingredient to drinkers abroad. Read More

The co-founders of Beijing baijiu bar Capital Spirits describe how they plan to educate Chinese consumers about Western liquor through The Tasting Club. Read More

As gin becomes the new whisky at trendy cocktail bars worldwide, premium distillers are working to educate Chinese consumers about the juniper-flavored spirit. Read More

China's anti-graft campaign is still going strong, but baijiu sales are on the rebound thanks to several key adjustments brands have been making. Read More

As the Chinese government gears up for a continued anti-corruption campaign in 2015, luxury labels are coping with a wide variety of methods. Read More

According to a recent report, falling demand for wine in China has led winemakers across the country to scale back on production. Read More

The author of a new English-language book on the fiery Chinese spirit talks to Jing Daily about what it's going to take to make more foreigners baijiu aficionados. Read More

As China's austerity drive continues, Pernod Ricard, Diageo, and Rémy Cointreau are all working to overcome slumping sales. Read More

Despite experts' skepticism that wine e-commerce sites would ever succeed, China defies expectations with almost a third of its wine sales taking place online. Read More

Baijiu producer Moutai just posted a massive decline in annual sales growth, but claims it's in the midst of a comeback thanks to a rising number of non-government buyers. Read More