spirits
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‘Beyond Ganbei’: Baijiu Brands Woo Global Market with Shift to Cocktail Culture
In an effort to find new sources of sales growth, baijiu brands are promoting the spirit as a trendy cocktail ingredient to drinkers abroad. Read More -
Online Tasting Club Aims to Turn China’s Liquor Consumers into Connoisseurs
The co-founders of Beijing baijiu bar Capital Spirits describe how they plan to educate Chinese consumers about Western liquor through The Tasting Club. Read More -
Can a Global Craft Gin Craze Catch on in China?
As gin becomes the new whisky at trendy cocktail bars worldwide, premium distillers are working to educate Chinese consumers about the juniper-flavored spirit. Read More -
What Luxury Brands Can Learn From Baijiu’s Anti-Corruption Comeback
China's anti-graft campaign is still going strong, but baijiu sales are on the rebound thanks to several key adjustments brands have been making. Read More -
China’s Anti-Graft Campaign Shows No Signs Of Slowing For 2015
As the Chinese government gears up for a continued anti-corruption campaign in 2015, luxury labels are coping with a wide variety of methods. Read More -
China’s Wine Production Drops 14.6 Percent Amid Anti-Graft Campaign
According to a recent report, falling demand for wine in China has led winemakers across the country to scale back on production. Read More -
‘Baijiu’ Author Derek Sandhaus Tells Us Why Chinese Spirit Is ‘Misunderstood’
The author of a new English-language book on the fiery Chinese spirit talks to Jing Daily about what it's going to take to make more foreigners baijiu aficionados. Read More -
Which Top Drinks Brands Have The Best China Hangover Cure?
As China's austerity drive continues, Pernod Ricard, Diageo, and Rémy Cointreau are all working to overcome slumping sales. Read More -
China’s Gigantic Wine Market Goes Digital
Despite experts' skepticism that wine e-commerce sites would ever succeed, China defies expectations with almost a third of its wine sales taking place online. Read More -
Why China’s Top Spirit Isn’t Just For Bureaucrats Anymore
Baijiu producer Moutai just posted a massive decline in annual sales growth, but claims it's in the midst of a comeback thanks to a rising number of non-government buyers. Read More
