spirits
‘Beyond Ganbei’: Baijiu Brands Woo Global Market with Shift to Cocktail Culture
In an effort to find new sources of sales growth, baijiu brands are promoting the spirit as a trendy cocktail ingredient to drinkers abroad. Read More
Online Tasting Club Aims to Turn China’s Liquor Consumers into Connoisseurs
The co-founders of Beijing baijiu bar Capital Spirits describe how they plan to educate Chinese consumers about Western liquor through The Tasting Club. Read More
Can a Global Craft Gin Craze Catch on in China?
As gin becomes the new whisky at trendy cocktail bars worldwide, premium distillers are working to educate Chinese consumers about the juniper-flavored spirit. Read More
What Luxury Brands Can Learn From Baijiu’s Anti-Corruption Comeback
China's anti-graft campaign is still going strong, but baijiu sales are on the rebound thanks to several key adjustments brands have been making. Read More
China’s Anti-Graft Campaign Shows No Signs Of Slowing For 2015
As the Chinese government gears up for a continued anti-corruption campaign in 2015, luxury labels are coping with a wide variety of methods. Read More
China’s Wine Production Drops 14.6 Percent Amid Anti-Graft Campaign
According to a recent report, falling demand for wine in China has led winemakers across the country to scale back on production. Read More
‘Baijiu’ Author Derek Sandhaus Tells Us Why Chinese Spirit Is ‘Misunderstood’
The author of a new English-language book on the fiery Chinese spirit talks to Jing Daily about what it's going to take to make more foreigners baijiu aficionados. Read More
Which Top Drinks Brands Have The Best China Hangover Cure?
As China's austerity drive continues, Pernod Ricard, Diageo, and Rémy Cointreau are all working to overcome slumping sales. Read More
China’s Gigantic Wine Market Goes Digital
Despite experts' skepticism that wine e-commerce sites would ever succeed, China defies expectations with almost a third of its wine sales taking place online. Read More
Why China’s Top Spirit Isn’t Just For Bureaucrats Anymore
Baijiu producer Moutai just posted a massive decline in annual sales growth, but claims it's in the midst of a comeback thanks to a rising number of non-government buyers. Read More
