soft power
Move over K-pop idols: Thai stars want a slice of the luxury pie too
Gucci added Thai actress Davika Hoorne to its growing roster of brand ambassadors earlier this week. Can Thailand’s stars take luxury brands to new heights? Read More
The Intersection of Popular Culture & Luxury Is Here to Stay
Popular culture in China has become a bonafide phenomenon and an unstoppable force to be reckoned with. And global luxury brands have taken notice. Read More
China’s Global Soft Power Ambitions Face Obstacles
Despite the billions spent on bolstering the country's soft power arsenal, interest in Chinese culture has lagged behind interest in the Chinese economy, leading some academics and social commentators in… Read More-
China Turns To Cultural Districts To Nurture Soft Power
Recognizing the importance of a strong cultural sector in projecting China's "soft power" outside the country, Chinese officials have begun to more actively foster the construction of creative districts where… Read More
