social status
Survey: 37% of China’s Generation Z Thinks Money is Key to Happiness
A new study takes a close look at what money and luxury goods symbolize to China's "Generation Z" consumers. Read More
China’s New Status Symbols: Young Chinese Consumers View Digital Goods as Key ‘Social Currency’
Chinese consumers under 30 are putting more emphasis on digital goods, social attention, and physical appearance as social currency compared to their older counterparts. Read More
