Social Retail
What Luxury’s Next Big Market Wants
Tier-3-and-under cities represented a whopping 44 percent of China’s total luxury sales in 2019, but how should you market to this growing consumer base? Read More
Burberry Sets Sights on China and Young Consumers As Retail Sales Fall
Burberry’s Christmas quarter is not looking too merry, with COVID-induced store closures resulting in a 9 percent drop in comparable sales. Read More
Key Takeaways from BCG x Tencent 2020 China Social Retail Playbook
The BCG and Tencent’s recently published whitepaper, “2020 China Social Retail Playbook,” reveals the increasing popularity for Social Retail in China. Read More
