social responsibility
Why Focusing on Gen Z Is A Matter Of Survival For Luxury Brands
Many luxury brands are reluctant to shift their focus to Generation Z. But underestimating the importance of young consumers can put their future in peril. Read More
China’s Free-Spending Gen-Zs and What Triggers Their Buying: Report
A new report from global strategy consulting firm OC&C on Gen-Z pointed out how China’s Gen-Z differs from its peers in other parts of the world. Read More
Will PETA’s Surprisingly Classy China Ad Affect Attitudes Toward Fur?
Although PETA has tarnished its brand image in the United States through crass and over-the-top marketing, Ogilvy & Mather helped it take a more subdued approach to targeting China's booming fur market. Read More
