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Gucci Now Lets Consumers in China Shop Its Collections Online
The fashion brand has a strong digital presence in China already, but now Chinese shoppers can make purchases directly through its official online boutique. Read More
China’s ‘Leftover Women’ Back in Debate with New Skincare Campaign Video
Prestige skincare brand SK-II is back with a new campaign film, 'The Expiry Date,' which addresses China's obsession with a woman’s age. Read More
Chinese Millennials Are Still Coming to Paris, But How Do They Shop?
Inspired by China's online bloggers and influencers, young, trendy Chinese travelers are beginning to wander beyond the historic luxury houses and to Paris's up-and-coming shopping districts. Read More
ELLE China Editor Becomes CEO as Chinese Fashion Magazines Up Their Digital Game
An icon in China's fashion media landscape, Xiao Xue is now aiming to steer ELLE China down a path of success in serving digitally savvy Chinese consumers. Read More
3 Successful Marketing Strategies to Win Over the New Chinese Consumer
Brands are finding increasingly creative ways to track down their target consumers and keep them engaged through social media to encourage sales. Read More
WeChat Now Lets Chinese Users Share Content on Facebook
Tencent's social media platform is targeting the wider Chinese diaspora with a WeChat Moments sharing feature that is similar to Instagram. Read More
How Brands Use Short Videos for Marketing in China
While Snapchat is the go-to platform for many luxury brands in the West, in China, the short video market is not so straightforward. Read More
China’s ‘520 Day’ Puts Luxury Brands in the Mood for Love
From Cartier to Lancel, these are the luxury brands that launched love-themed WeChat campaigns over the past week to celebrate China's "520" Day. Read More
Tencent’s Online Ad Revenues Soar as WeChat Claims Nearly 1 Billion Users
As China's leading social media platform makes gains on ads, WeChat is working to create more sophisticated marketing tools for brands. Read More
More Chinese Travelers Are Talking About Accessible Luxury on ‘Little Red Book’
One of China's most popular user-generated cross-border apps, Little Red Book is helping Chinese shoppers abroad track down their favorite affordable luxury brands. Read More
