social media
China Twitter Lock Signals That US Brands Must Prioritize Human Rights
Now that a new administration in charge, should US companies be prepared to raise their standards on human rights issues? Twitter is already. Read More
The New Digital Playbook For Luxury In 2021
COVID-19 brought dramatic losses to the luxury market, hastening a massive digital shift. But many brands are still unprepared for today’s digital reality. Read More
Why China Is A Decade Ahead In Social-Driven Sales
China is a decade ahead of Western e-commerce, thanks to social shopping. But how did it get there, and what should companies in China know? Read More
Bottega Veneta Says Sayonara To Social Media
Bottega Veneta deleted its Twitter, Instagram, and Facebook accounts on January 5 following the presentation of its exclusive Spring 2021 collection. Read More
How Short Video Platforms Are Shaping Gen Z Consumer Behaviors
Short video apps like Douyin and TikTok demonstrate that consumers are ready to engage with personalized advertising and authentic branded content. Read More
Menswear Is The Hot Womenswear Trend In China
Young Chinese women are now adopting men’s fashion as the latest trend, which is called “Mengmei Style.” But can luxury brands seize this opportunity? Read More
Creating Community Content to Influence Chinese Customers
“Content is king” — When it comes to community building, content specifically created for members is an indispensable tool for the marketer. Read More
Douyin Beauty Industry Report
The new Douyin Beauty Industry Report 2020 shows the platform is increasingly becoming a good marketing channel for beauty and cosmetics brands. Read More
Live-streaming Scams & Struggles in China
The allure of live-streaming e-commerce in China appears too good to be true, so we uncover the scams and struggles facing this emerging space. Read More
How Are Chinese Travel Influencers Handling COVID-19?
Tourism has been hit hard by the COVID-19 pandemic. So what have Chinese travel influencers been doing as their industry has stalled? Read More
