social media

Jing Daily caught up with a trio of marketing experts to seek strategies on how luxury brands should target Chinese consumers in 2019. Read More

Here are the top five benefits of WeChat marketing for luxury brands in China. Read More

Here are five takeaways from recent TechNode's "Tech After Hours" event in Shanghai on key opinion leaders (KOL) marketing in China. Read More

Celebrity remains integral to Givenchy's marketing in China, where Li Yuchun was hired as the brand's first Chinese brand ambassador. Read More

Over the past year, Musical.ly copycat Douyin has quickly become the go-to app for China’s post-95s. International brands have already run successful campaigns on the app, but is it a good choice for the luxury industry? Read More

Global brands and Chinese content creators continue to find themselves on the wrong side of Chinese officials, something that's easy to do when even Winnie the Pooh is problematic. Read More

Findings from Agility Research & Strategy pose a challenge for luxury brands who pride themselves on their histories. Read More

The new initiative is something akin to Pinterest, Facebook, and Amazon all teaming up to take on eBay, showing just how oligarchical the Chinese economy has become. But will the new partnership succeed? Read More

Tencent’s ad chief says it’s planning to grow its social advertising business to better target consumers on Moments, but one marketing expert says high-end brands are better off with a more “artisanal” approach. Read More

Ogilvy & Mather's Jeremy Webb, who spoke at the China Chat Conference in Shanghai, explains why WeChat shouldn't be a brand's sole marketing tool. Read More