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Luxury Daily’s China Outlook 2020 conference will aim to offer a roadmap to marketers targeting Chinese consumers and overseas travelers on what to expect next year, how to plan, execute, implement and measure marketing, retail and digital strategy, and what to do next with lessons learned from 2019.  Aware of the growth potential, brands and retailers ... Read More

Little Red Book is a luxury retail app that gained popularity because of its peer-to-peer approach, becoming the #1 cross-border e-commerce app in China. Read More

Making partnerships with influencers is becoming a more expensive and riskier proposition for brands—and fake followers are only one part of the problem. Read More

Jing Daily looks into what’s behind the much-hyped social commerce platform Little Red Book’s reported suspension from the Android store. Read More

Little Red Book (aka RED or Xiaohongshu) is one of the most popular social commerce apps amongst millennial women in China. It combines user-generated content, e-commerce, and a social recommendation engine that perfectly demonstrates the power of the Internet 2.0. In this Little Red Book workshop in New York, PARKLU and Jing Daily will dive deep into ... Read More

The Power of Connectivity At WWD’s inaugural Influencer Summit, over 150 senior level social media executives and established influencers in the fashion, beauty and retail space will come together for a unique networking opportunity. Featuring a mix of presentations, moderated conversations, and networking sessions, both parties will walk away with ample connections and a stronger ... Read More

A deep dive into emerging Chinese tech trends  The Emerge conference was born when TechNode saw that there is an enormous information gap about emergent technology trends in China. Topics will include artificial intelligence (AI), corporate innovation, digital marketing, shift to enterprise, blockchain, China’s slowing economy an the affect on the tech industry, and expansion ... Read More

Jing Daily caught up with a trio of marketing experts to seek strategies on how luxury brands should target Chinese consumers in 2019. Read More

Here are the top five benefits of WeChat marketing for luxury brands in China. Read More

Here are five takeaways from recent TechNode's "Tech After Hours" event in Shanghai on key opinion leaders (KOL) marketing in China. Read More