social media

Celebrity remains integral to Givenchy's marketing in China, where Li Yuchun was hired as the brand's first Chinese brand ambassador. Read More

Over the past year, Musical.ly copycat Douyin has quickly become the go-to app for China’s post-95s. International brands have already run successful campaigns on the app, but is it a good choice for the luxury industry? Read More

Global brands and Chinese content creators continue to find themselves on the wrong side of Chinese officials, something that's easy to do when even Winnie the Pooh is problematic. Read More

Findings from Agility Research & Strategy pose a challenge for luxury brands who pride themselves on their histories. Read More

The new initiative is something akin to Pinterest, Facebook, and Amazon all teaming up to take on eBay, showing just how oligarchical the Chinese economy has become. But will the new partnership succeed? Read More

Tencent’s ad chief says it’s planning to grow its social advertising business to better target consumers on Moments, but one marketing expert says high-end brands are better off with a more “artisanal” approach. Read More

Ogilvy & Mather's Jeremy Webb, who spoke at the China Chat Conference in Shanghai, explains why WeChat shouldn't be a brand's sole marketing tool. Read More

In this letter, a VP at one of the largest advertising companies operating in China gives social media app WeChat a few suggestions. Read More

Chinese consumers, with their rising incomes and fickle behavior, were the subject of a panel debate at Shanghai's Brand Summit China. Read More

Here are some tips for Influencer marketing, a relationship game that has not been more intensely played than it has in China. Read More