social media

“Content is king” — When it comes to community building, content specifically created for members is an indispensable tool for the marketer. Read More

The new Douyin Beauty Industry Report 2020 shows the platform is increasingly becoming a good marketing channel for beauty and cosmetics brands. Read More

The allure of live-streaming e-commerce in China appears too good to be true, so we uncover the scams and struggles facing this emerging space. Read More

Tourism has been hit hard by the COVID-19 pandemic. So what have Chinese travel influencers been doing as their industry has stalled? Read More

WalktheChat's "How to Assess Your Brand's Potential in China?" webinar featuring cofounder Thomas Graziani will take place on Wednesday, May 27 at 10 a.m. ET. Read More

Where should you promote your brand in China? We review Douyin, Kuaishou, Little Red Book, and Bilibili to help you pick the right one for your brand. Read More

The unusual collaboration between HEYTEA and Fenty Beauty, which features the latter’s existing product, aims to boost social engagement for both brands. Read More

SCMP China Conference: United States — Competition or Cooperation? Can meaningful cooperation be unearthed between China and The United States? Could the trade war irreparably debilitate their long-held, foundational economic partnership? How are diplomatic differences between the two superpowers impacting economies domestically and globally? South China Morning Post‘s China Conference: USA, taking place in New ... Read More

Luxury Daily’s China Outlook 2020 conference will aim to offer a roadmap to marketers targeting Chinese consumers and overseas travelers on what to expect next year, how to plan, execute, implement and measure marketing, retail and digital strategy, and what to do next with lessons learned from 2019.  Aware of the growth potential, brands and retailers ... Read More

Little Red Book is a luxury retail app that gained popularity because of its peer-to-peer approach, becoming the #1 cross-border e-commerce app in China. Read More