social media
An Open Letter to WeChat: 6 (New) Suggestions from an Advertiser
In this letter, a VP at one of the largest advertising companies operating in China gives social media app WeChat a few suggestions. Read More
Why Chinese Consumers’ Growing Individualism Is a Challenge
Chinese consumers, with their rising incomes and fickle behavior, were the subject of a panel debate at Shanghai's Brand Summit China. Read More
KOLs in China: Tips and Trends for WeChat and Weibo
Here are some tips for Influencer marketing, a relationship game that has not been more intensely played than it has in China. Read More
Kering Posts Record First-Half as Gucci Woos Chinese Millennials
The French luxury group is celebrating revenue growth as its brands benefit from a sharp rise in spending in the Asia Pacific region and Western Europe. Read More
Here’s What’s Inside the Chinese Millennial’s Paris Shopping Bag
Young Chinese shoppers in Paris are using social media to look for fashionable 'souvenirs' that are going to help them stand out, and luxury brands are starting to take note. Read More
Gucci Now Lets Consumers in China Shop Its Collections Online
The fashion brand has a strong digital presence in China already, but now Chinese shoppers can make purchases directly through its official online boutique. Read More
China’s ‘Leftover Women’ Back in Debate with New Skincare Campaign Video
Prestige skincare brand SK-II is back with a new campaign film, 'The Expiry Date,' which addresses China's obsession with a woman’s age. Read More
Chinese Millennials Are Still Coming to Paris, But How Do They Shop?
Inspired by China's online bloggers and influencers, young, trendy Chinese travelers are beginning to wander beyond the historic luxury houses and to Paris's up-and-coming shopping districts. Read More
ELLE China Editor Becomes CEO as Chinese Fashion Magazines Up Their Digital Game
An icon in China's fashion media landscape, Xiao Xue is now aiming to steer ELLE China down a path of success in serving digitally savvy Chinese consumers. Read More
3 Successful Marketing Strategies to Win Over the New Chinese Consumer
Brands are finding increasingly creative ways to track down their target consumers and keep them engaged through social media to encourage sales. Read More
