social media
TikTok Accelerates Global E-commerce Expansion
Brands and influencers on TikTok generated $208 billion in e-commerce sales in 2022. How will this grow as more countries join from Europe and Australasia? Read MoreWill Global Luxury Brands Forget About Bilibili?
The past year has shown that Bilibili’s position is far from secure, with recent financials revealing a clear disconnect between user growth and revenue. Read MoreQ&A: Wai Social’s Olivia Plotnick on Brand Collaborations in China
Jing Daily catches up with Olivia Plotnick of Wai Social to discuss the importance of brand collaborations in China, top trends, and risks to consider. Read MoreAre Kuaishou’s Luxury Ambitions a Pipe Dream?
While Kuaishou is making strides in areas such as e-commerce, there are signs that the platform may not quite be ready for its big luxury moment. Read MoreData Shows Brands Don’t Need Social Media Accounts in China
Data from Jing Collabs & Drops’ first report shows that luxury brands no longer rely on their own social media accounts in China. Read MoreIs Xiaohongshu Losing Steam?
Sometimes referred to as the "Instagram of China," Xiaohongshu, like many fellow Chinese platforms, is no one-trick pony. Read MoreBilibili’s Never Been Hotter, So Why Are Its Shares Sliding?
Bilibili's success comes at a price, with the platform struggling to offset the cost of wide-ranging digital marketing and user acquisition efforts. Read MoreWhat’s Next for Bottega Veneta?
Bottega Veneta and creative director Daniel Lee surprised the fashion world by ending their collaboration. Here’s what the brand did right and wrong. Read MoreIs LinkedIn or Beijing to Blame for the Brand’s Pivot in China?
LinkedIn recently posted that it was pursuing an alternative path in China, but do American social platforms truly have a harder time in the country? Read MoreWill a Red-Hot Bilibili Become Irresistible to Luxury Brands in 2022?
Bilibili’s advertising revenue is one area to watch in the remainder of 2021 and into 2022, as more beauty and luxury brands eye the platform. Read More