social media
The viral rise of Chinese-style beauty and ‘Douyin makeup’ on TikTok
“Douyin makeup” tutorials have been making waves across TikTok. What is it and why is it so popular? Read More
An A to Z guide to China’s ‘core’ fashion trends
Getting lost in the endless sea of fashion “cores”? Here’s a helpful guide to all the trending fashion aesthetics on Chinese social media. Read More
Mermaidcore: Disney’s The Little Mermaid Makes A Big Splash In Fashion
The live-action revival of Disney’s The Little Mermaid has inspired plenty of fashion fit for a siren. But the trend might ebb sooner rather than later. Read More
Shein Wages Court Battle Against Rival Shopping App Temu
Shein is accusing rival ecommerce app Temu of making “false and deceptive statements” against it. Here’s a look at the battle unfolding between the e-tailers. Read More
TikTok Accelerates Global E-commerce Expansion
Brands and influencers on TikTok generated $208 billion in e-commerce sales in 2022. How will this grow as more countries join from Europe and Australasia? Read More
Will Global Luxury Brands Forget About Bilibili?
The past year has shown that Bilibili’s position is far from secure, with recent financials revealing a clear disconnect between user growth and revenue. Read More
Q&A: Wai Social’s Olivia Plotnick on Brand Collaborations in China
Jing Daily catches up with Olivia Plotnick of Wai Social to discuss the importance of brand collaborations in China, top trends, and risks to consider. Read More
Are Kuaishou’s Luxury Ambitions a Pipe Dream?
While Kuaishou is making strides in areas such as e-commerce, there are signs that the platform may not quite be ready for its big luxury moment. Read More
Data Shows Brands Don’t Need Social Media Accounts in China
Data from Jing Collabs & Drops’ first report shows that luxury brands no longer rely on their own social media accounts in China. Read More
Is Xiaohongshu Losing Steam?
Sometimes referred to as the "Instagram of China," Xiaohongshu, like many fellow Chinese platforms, is no one-trick pony. Read More
