social media marketing
Choosing The Right Social Media Platform For Your Fashion Or Beauty Campaign
KOL campaigns are an essential part of marketing. But understanding which platforms have the biggest ROI for your product can make a big difference. Read MoreChinese Swimwear Brand Cupshe Makes Waves in the US
An outbound company from China has become one of the most popular swimwear brands in the US. What’s the secret to their success? Read More3 Successful Marketing Strategies to Win Over the New Chinese Consumer
Brands are finding increasingly creative ways to track down their target consumers and keep them engaged through social media to encourage sales. Read MoreWeibo’s Video Push Is Working, First Quarter Report Shows
Weibo's first quarter financial report for 2017 shows that its renewed focus on user-generated video has given the company a needed boost in active users. Read MoreTencent’s Online Ad Revenues Soar as WeChat Claims Nearly 1 Billion Users
As China's leading social media platform makes gains on ads, WeChat is working to create more sophisticated marketing tools for brands. Read MoreWeibo’s Comeback Lures Luxury Brands
While WeChat is still a coveted marketing tool, high-end brands haven't abandoned Weibo's growing audience. Read MoreSnapchat Lookalike Snow Provides Untapped Marketing Potential for Brands Targeting China
Korean app Snow's sticker-happy users might create opportunity for brands seeking an omni-channel approach. Read MoreOp-Ed | Why China Luxury Marketers Can’t Forget Weibo
The massive popularity of WeChat doesn't mean luxury brands should neglect their presence on microblogging platform Weibo, writes Wunderman China CEO Bryce Whitwam. Read MoreChow Tai Fook Tops Luxury Brand List For Best China Digital Strategy
L2's annual ranking of the most digitally savvy luxury brands in China places the Hong Kong jeweler at the top of the list this year. Read MoreFrom Cosmetics To Cars, China’s Hazardous Pollution Spurs Eco-Friendly Social Marketing
Several brands across multiple sectors have taken to social media to reach Chinese urban residents fed up with dangerous smog. Read More