social media marketing
3 Successful Marketing Strategies to Win Over the New Chinese Consumer
Brands are finding increasingly creative ways to track down their target consumers and keep them engaged through social media to encourage sales. Read More
Weibo’s Video Push Is Working, First Quarter Report Shows
Weibo's first quarter financial report for 2017 shows that its renewed focus on user-generated video has given the company a needed boost in active users. Read More
Tencent’s Online Ad Revenues Soar as WeChat Claims Nearly 1 Billion Users
As China's leading social media platform makes gains on ads, WeChat is working to create more sophisticated marketing tools for brands. Read More
Weibo’s Comeback Lures Luxury Brands
While WeChat is still a coveted marketing tool, high-end brands haven't abandoned Weibo's growing audience. Read More
Snapchat Lookalike Snow Provides Untapped Marketing Potential for Brands Targeting China
Korean app Snow's sticker-happy users might create opportunity for brands seeking an omni-channel approach. Read More
Op-Ed | Why China Luxury Marketers Can’t Forget Weibo
The massive popularity of WeChat doesn't mean luxury brands should neglect their presence on microblogging platform Weibo, writes Wunderman China CEO Bryce Whitwam. Read More
Chow Tai Fook Tops Luxury Brand List For Best China Digital Strategy
L2's annual ranking of the most digitally savvy luxury brands in China places the Hong Kong jeweler at the top of the list this year. Read More
From Cosmetics To Cars, China’s Hazardous Pollution Spurs Eco-Friendly Social Marketing
Several brands across multiple sectors have taken to social media to reach Chinese urban residents fed up with dangerous smog. Read More
China’s New Year Banquet Slump Has Hotels Hawking Mid-Range Feasts On Social Media
China's anti-corruption campaign has meant a slump in banquet profits for hotels, so many are using social media marketing as they target the mass market. Read More
China: This Week In Digital Luxury Marketing
A roundup of ongoing Chinese New Year campaigns in China through February 10, featuring Louis Vuitton, Lancôme, Porsche, L'Oréal, and TAG Heuer. Read More
