social media marketing

Brands are finding increasingly creative ways to track down their target consumers and keep them engaged through social media to encourage sales. Read More

Weibo's first quarter financial report for 2017 shows that its renewed focus on user-generated video has given the company a needed boost in active users. Read More

As China's leading social media platform makes gains on ads, WeChat is working to create more sophisticated marketing tools for brands. Read More

While WeChat is still a coveted marketing tool, high-end brands haven't abandoned Weibo's growing audience. Read More

Korean app Snow's sticker-happy users might create opportunity for brands seeking an omni-channel approach. Read More

The massive popularity of WeChat doesn't mean luxury brands should neglect their presence on microblogging platform Weibo, writes Wunderman China CEO Bryce Whitwam. Read More

L2's annual ranking of the most digitally savvy luxury brands in China places the Hong Kong jeweler at the top of the list this year. Read More

Several brands across multiple sectors have taken to social media to reach Chinese urban residents fed up with dangerous smog. Read More

China's anti-corruption campaign has meant a slump in banquet profits for hotels, so many are using social media marketing as they target the mass market. Read More

A roundup of ongoing Chinese New Year campaigns in China through February 10, featuring Louis Vuitton, Lancôme, Porsche, L'Oréal, and TAG Heuer. Read More