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social media marketing

  • Marketing

    Choosing The Right Social Media Platform For Your Fashion Or Beauty Campaign

    Kim Leitzes  |   Share
    KOL campaigns are an essential part of marketing. But understanding which platforms have the biggest ROI for your product can make a big difference. Read More
  • Companies

    Chinese Swimwear Brand Cupshe Makes Waves in the US

    Naomi Wu  |   Share
    An outbound company from China has become one of the most popular swimwear brands in the US. What’s the secret to their success? Read More
  • Marketing

    3 Successful Marketing Strategies to Win Over the New Chinese Consumer

    Junse Lee  |   Share
    Brands are finding increasingly creative ways to track down their target consumers and keep them engaged through social media to encourage sales. Read More
  • Weibo’s Video Push Is Working, First Quarter Report Shows

    Yiling Pan  |   Share
    Weibo's first quarter financial report for 2017 shows that its renewed focus on user-generated video has given the company a needed boost in active users. Read More
  • Tencent’s Online Ad Revenues Soar as WeChat Claims Nearly 1 Billion Users

    Jessica Rapp  |   Share
    As China's leading social media platform makes gains on ads, WeChat is working to create more sophisticated marketing tools for brands. Read More
  • Weibo’s Comeback Lures Luxury Brands

    Jessica Rapp  |   Share
    While WeChat is still a coveted marketing tool, high-end brands haven't abandoned Weibo's growing audience. Read More
  • Snapchat Lookalike Snow Provides Untapped Marketing Potential for Brands Targeting China

    Jessica Rapp  |   Share
    Korean app Snow's sticker-happy users might create opportunity for brands seeking an omni-channel approach. Read More
  • Op-Ed | Why China Luxury Marketers Can’t Forget Weibo

    Bryce Whitwam  |   Share
    The massive popularity of WeChat doesn't mean luxury brands should neglect their presence on microblogging platform Weibo, writes Wunderman China CEO Bryce Whitwam. Read More
  • Chow Tai Fook Tops Luxury Brand List For Best China Digital Strategy

    Jing Daily  |   Share
    L2's annual ranking of the most digitally savvy luxury brands in China places the Hong Kong jeweler at the top of the list this year. Read More
  • From Cosmetics To Cars, China’s Hazardous Pollution Spurs Eco-Friendly Social Marketing

    Liz Flora  |   Share
    Several brands across multiple sectors have taken to social media to reach Chinese urban residents fed up with dangerous smog. Read More
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Jing Daily KraneShares China Global Luxury Index

Track the global market performance of the luxury sector in China. With current news updates, share prices, and stock market data based on Chinese consumer interest, this index monitors the overall health within the market.

Daily Returns: 06/02/2023

Index LevelDaily Change% Change
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