• Follow Us
  • WeChat QR Code for Jing Daily
  • Advertise
  • About
  • Events
  • Daily Brief
Jing Daily
  • Industry Sectors
    • Art & Auction
    • Beauty & Health
    • Fashion
    • Food, Wine, & Spirits
    • Investment & Real Estate
    • Watches & Jewelry
    • The Review: Spanish Luxury, Meilishuo IPO, and Reality Show ‘Fashion Master’

    • Yves Saint Laurent Beauté Sets 24-hour Sales Record on Tmall

    • The Devil WeChats About Prada — The Threat of China’s Celebrity Fashion Editors

    • Rich Post-80s Drive Chinese Whiskey Market Growth

  • Market Trends
    • Consumer
    • Policy
    • Retail
    • Yves Saint Laurent Beauté Sets 24-hour Sales Record on Tmall

    • Do Chinese Luxury Consumers Still Care About British Heritage?

    • Just How Worrying Is China’s Massive Content Spring Clean?

    • Brexit Could Benefit Britons Selling Luxury to China — New West End CEO

  • Creative
    • Architecture & Design
    • Culture
    • Marketing & Branding
    • Are China’s Retail Pop-ups a Bubble That’s Ready to Burst?

    • Do Chinese Luxury Consumers Still Care About British Heritage?

    • How to Get Chinese Brides to Buy Designer Gowns Second-hand

    • Dior Puts Youth Before Tradition at Haute Couture Shanghai Show

  • Jing Travel
  • Tech
    • E-Commerce
    • Mobile
    • Social Media
    • Yves Saint Laurent Beauté Sets 24-hour Sales Record on Tmall

    • JD.com Expands Its E-commerce Empire to Spanish-speaking Markets

    • Will Wealthy Shoppers Want to Join Tmall’s Luxury Pavilion Loyalty Club?

    • Digital Red Envelopes Are a Crucial Marketing Tool in China

  • Reports
    • Buy Reports
    • Reports Library
Tag

social media marketing

  • Marketing & Branding

    3 Successful Marketing Strategies to Win Over the New Chinese Consumer

    Junse Lee  |   Share
    Brands are finding increasingly creative ways to track down their target consumers and keep them engaged through social media to encourage sales. Read More
  • Social Media

    Weibo’s Video Push Is Working, First Quarter Report Shows

    Yiling Pan  |   Share
    Weibo's first quarter financial report for 2017 shows that its renewed focus on user-generated video has given the company a needed boost in active users. Read More
  • Social Media

    Tencent’s Online Ad Revenues Soar as WeChat Claims Nearly 1 Billion Users

    Jessica Rapp  |   Share
    As China's leading social media platform makes gains on ads, WeChat is working to create more sophisticated marketing tools for brands. Read More
  • Tech

    Weibo’s Comeback Lures Luxury Brands

    Jessica Rapp  |   Share
    While WeChat is still a coveted marketing tool, high-end brands haven't abandoned Weibo's growing audience. Read More
  • Tech

    Snapchat Lookalike Snow Provides Untapped Marketing Potential for Brands Targeting China

    Jessica Rapp  |   Share
    Korean app Snow's sticker-happy users might create opportunity for brands seeking an omni-channel approach. Read More
  • Tech

    Op-Ed | Why China Luxury Marketers Can’t Forget Weibo

    Bryce Whitwam  |   Share
    The massive popularity of WeChat doesn't mean luxury brands should neglect their presence on microblogging platform Weibo, writes Wunderman China CEO Bryce Whitwam. Read More
  • Chow Tai Fook Tops Luxury Brand List For Best China Digital Strategy

    Jing Daily  |   Share
    L2's annual ranking of the most digitally savvy luxury brands in China places the Hong Kong jeweler at the top of the list this year. Read More
  • From Cosmetics To Cars, China’s Hazardous Pollution Spurs Eco-Friendly Social Marketing

    Liz Flora  |   Share
    Several brands across multiple sectors have taken to social media to reach Chinese urban residents fed up with dangerous smog. Read More
  • China’s New Year Banquet Slump Has Hotels Hawking Mid-Range Feasts On Social Media

    Jing Daily  |   Share
    China's anti-corruption campaign has meant a slump in banquet profits for hotels, so many are using social media marketing as they target the mass market. Read More
  • China: This Week In Digital Luxury Marketing

    Jasmine Lu  |   Share
    A roundup of ongoing Chinese New Year campaigns in China through February 10, featuring Louis Vuitton, Lancôme, Porsche, L'Oréal, and TAG Heuer. Read More
12NEXT

Daily Briefing Sign Up

Events Calendar

Women in Luxury 2018 Conference
May 9
The WWD Beauty CEO Summit 2018
May 14—May 16
FT Business of Luxury Summit
May 22
The WWD Global Fashion + Beauty Forum 2018
May 30—May 31
View More Events

Popular Posts

CEO Corner
Farfetch CEO José Neves on the Chinese Partners Catapulting Them Ahead
Market Trends
The 5 Major Digital Trends in China’s High-end Retail
E-Commerce
Tencent Shows Off Their Vision for the Future of Unmanned Retail
Marketing & Branding
Luxury Brands Build Mobile Games to Attract Chinese Millennials
Art & Auction
Brands Reach Potential New Customers at a Higher Level at Art Basel Hong Kong
Beauty & Health
Counterfeiting Makeup Is a New Trend in Chinese How-to Videos
Jing Daily

© 2018 Herlar, LLC. All rights reserved. Jing Daily® is a registered U.S. trademark of Herlar, LLC.

  • About Us
  • About
  • Jobs
  • Team
  • In the Press
  • Write for Us
  • Contact Us
  • Advertise
  • News
  • Industry Sectors
  • Market Trends
  • Creative
  • Jing Travel
  • Tech
  • Reports
  • Events
  • Policies
  • Terms of Use
  • Privacy Policy
  • Follow Jing Daily
  • Facebook
  • Twitter
  • LinkedIn
  • Pinterest
  • Instagram
  • WeChat
    WeChat QR Code for Jing Daily
  • RSS
  • News
  • Industry Sectors
  • Market Trends
  • Creative
  • Jing Travel
  • Tech
  • Reports
  • Events
  • About Us
  • About
  • Jobs
  • Team
  • In the Press
  • Write for Us
  • Contact Us
  • Advertise
  • Follow Jing Daily
  • Facebook
  • Twitter
  • LinkedIn
  • Pinterest
  • Instagram
  • RSS
  • Jing Daily on WeChat
  • WeChat QR Code for Jing Daily
Newsletter Logo

Key stories and trends shaping China's luxury market delivered right to your inbox!

Close