social media marketing china
Why Michael Kors’ Shanghai Party is a Killer Digital Marketing Campaign
"The Walk", Michael Kors' latest star-studded marketing campaign, is digitally-innovative and technologically-advanced in driving online engagement with Chinese consumers. Read More
Chinese Social Media in 2017: What You Need to Know
A recent report by the market research company Kantar Group reveals that the social media landscape in China is not all about WeChat and Weibo anymore. Read More
10 Valentine’s Day Digital Marketing Campaigns Courting Chinese Shoppers
From Cartier to Moleskine, many luxury brands in China take advantage of Valentine's Day to woo Chinese consumers with discounts, special designs, O2O marketing, and more. Read More
This Week In Digital Luxury Marketing: Chinese New Year Auto Edition
A roundup of recent and ongoing Chinese New Year campaigns by auto companies, featuring Bentley, Land Rover, Audi, Jaguar, and Cadillac. Read More
