social media backlash
Why Muji Fell Out Of Favor In China
The hashtag #why Chinese people don't like to buy Muji anymore# has over 340 million views. Does the Japanese retailer need to brace for a backlash? Read More4 Reasons Consumers Hate Your Luxury Brand
What is the source of luxury brand hate, and should luxury brand managers be on edge if their brand is on the most-hated list? Read MoreChinese Beauty Blogger Calls Out La Mer for False Advertising
La Mer is now under scrutiny from Chinese netizens thanks to a beauty blogger, who has accused the brand of false advertising of its signature product. Read MoreDior’s Pushy Relaunch of Iconic Bag Backfires in China
A campaign video of the Dior Saddle Bag, featuring Hong Kong fashion influencer Elle Lee, sparked social media backlash in China over the weekend. Read More