social media backlash
Why Muji Fell Out Of Favor In China
The hashtag #why Chinese people don't like to buy Muji anymore# has over 340 million views. Does the Japanese retailer need to brace for a backlash? Read More
4 Reasons Consumers Hate Your Luxury Brand
What is the source of luxury brand hate, and should luxury brand managers be on edge if their brand is on the most-hated list? Read More
Chinese Beauty Blogger Calls Out La Mer for False Advertising
La Mer is now under scrutiny from Chinese netizens thanks to a beauty blogger, who has accused the brand of false advertising of its signature product. Read More
Dior’s Pushy Relaunch of Iconic Bag Backfires in China
A campaign video of the Dior Saddle Bag, featuring Hong Kong fashion influencer Elle Lee, sparked social media backlash in China over the weekend. Read More
