social marketing
The Top 5 Luxury Brand Campaigns of 2020
This year, online-to-offline campaigns became standard for luxury brands in post-pandemic China, and Jing Daily has picked its top five for 2020. Read More
Key Takeaways From 2020 BCG x Tencent Digital Luxury Report
On September 22, Boston Consulting Group joined hands with Tencent Marketing Insight to release the 2020 BCG x Tencent Digital Luxury Report. Read More
How Emerging Beauty Players Tap Into China’s Digital Market
Jing Daily's weekly analysis of the very latest digital luxury brand campaigns from the likes of Labelhood, Perfect Diary, and Ocean Glam. Read More
WeChat Optimization for DMOs & Cultural Institutions
2020 has been an extremely difficult year for the tourism and cultural industries. But there’s no doubt it will rebound, and when it does, it could potentially be one of… Read More
Lanvin’s Tech-Minded Interim CEO Joann Cheng on the Future of Fashion
While self-quarantining in Shanghai, Fosun Fashion’s chairwoman Joann Cheng discussed with Jing Daily about her new role as Lanvin’s interim CEO. Read More
How Brands Can Form A Coherent Social Marketing Strategy In China
Companies in China should view social media marketing as one component of a holistic branding strategy, according to experts in a new video interview. Read More
