social e-commerce
Little Red Book’s New Campaign Rides The Hot Female Identity Trend
Unlike most current luxury brand marketing, Little Red Book’s innovative new campaign reflects the current awakening of female social identity in China. Read More
Louis Vuitton’s Debut Livestream on Little Red Book
Louis Vuitton just completed its first livestream on China's popular social site Little Red Book. How did it do? Jing Daily breaks it down for you. Read More
Taobao Adds New Feature That Includes Product Reviews from Redbook
E-commerce giant like Alibaba has realized that content is becoming king on China’s e-commerce platforms. Read More
Farfetch VP Talks China Ahead of Luxury Symposium
Farfetch Greater China VP of Commercial shares his thoughts on the latest consumer trends and how Farfetch is growing in China to help brands. Read More
Chinese Whispers: Chanel and Prada List Taiwan as Separate Country, and More
BBC China reported luxury brands, Chanel and Prada, along with nine other international brands including H&M, Puma, and Fiat, continue to list Taiwan under the category of country or nation… Read More
Redbook Is a Vital Part of Any Beauty Brand’s Marketing Mix
The social e-commerce platform has become the go-to resource for female consumers looking for product reviews and advice. Read More
China’s Social and E-commerce Sites Are Converging
Whether it's traditional media opening their own online stores or e-commerce sites adding more editorial content, both sides are coming closer together in China. Read More
Vogue China Targets Digitally-Savvy Chinese With Sales on WeChat Mini Program
The fashion magazine Vogue China teams up with Stella McCartney to exclusively debut and sell the brand's autumn collection on WeChat. Read More
WeChat Store Launch Spells Growth Opportunity for Dutch Shoemaker
Smaller high-end brands like O'Quirey are turning to WeChat to increase brand awareness and provide better tailored customer service in China. Read More
