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social e-commerce

  • Little Red Book’s New Campaign Rides The Hot Female Identity Trend

    Yaling Jiang  |   Share
    Unlike most current luxury brand marketing, Little Red Book’s innovative new campaign reflects the current awakening of female social identity in China. Read More
  • Louis Vuitton’s Debut Livestream on Little Red Book

    Ruonan Zheng  |   Share
    Louis Vuitton just completed its first livestream on China's popular social site Little Red Book. How did it do? Jing Daily breaks it down for you. Read More
  • Taobao Adds New Feature That Includes Product Reviews from Redbook

    TechNode  |   Share
    E-commerce giant like Alibaba has realized that content is becoming king on China’s e-commerce platforms. Read More
  • Events

    Farfetch VP Talks China Ahead of Luxury Symposium

    Jing Daily  |   Share
    Farfetch Greater China VP of Commercial shares his thoughts on the latest consumer trends and how Farfetch is growing in China to help brands. Read More
  • Chinese Whispers: Chanel and Prada List Taiwan as Separate Country, and More

    Yiling Pan  |   Share
    BBC China reported luxury brands, Chanel and Prada, along with nine other international brands including H&M, Puma, and Fiat, continue to list Taiwan under the category of country or nation… Read More
  • Redbook Is a Vital Part of Any Beauty Brand’s Marketing Mix

    Lauren Hallanan  |   Share
    The social e-commerce platform has become the go-to resource for female consumers looking for product reviews and advice. Read More
  • China’s Social and E-commerce Sites Are Converging

    Ruonan Zheng  |   Share
    Whether it's traditional media opening their own online stores or e-commerce sites adding more editorial content, both sides are coming closer together in China. Read More
  • Vogue China Targets Digitally-Savvy Chinese With Sales on WeChat Mini Program

    Yiling Pan  |   Share
    The fashion magazine Vogue China teams up with Stella McCartney to exclusively debut and sell the brand's autumn collection on WeChat. Read More
  • WeChat Store Launch Spells Growth Opportunity for Dutch Shoemaker

    Yiling Pan  |   Share
    Smaller high-end brands like O'Quirey are turning to WeChat to increase brand awareness and provide better tailored customer service in China. Read More

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Jing Daily KraneShares China Global Luxury Index

Track the global market performance of the luxury sector in China. With current news updates, share prices, and stock market data based on Chinese consumer interest, this index monitors the overall health within the market.

Daily Returns: 02/03/2023

Index LevelDaily Change% Change
286.73-$0.68-0.24%
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