social commerce
How Sephora Links Social Commerce and New Retail With WeChat
Sephora connects its 200+ stores with their website, app, Tmall, JD, and WeChat Mini Program to create a seamless beauty experience in China. Read More
Nielsen China: 80 Percent Impulsive Shopping Comes from Social Commerce
On social commerce in China, friends, family, and influencers have taken the place of trusted in-store sales associates to help customers weed out advertising noise. Read More
Opinion: 3 Lessons China’s Tech Boom Can Teach Fashion Brands
China's tech boom, headed by companies like Tencent and Alibaba, requires luxury and fashion brands to rethink about its long-term strategy. Read More
The Big Surprises in Tencent/BCG’s Report on Chinese Luxury Shopping
The latest BCG x Tencent study, based on surveys of 2,620 Chinese luxury consumers, reveals three customer behavior trends. Read More
WeChat Has More Users Than China’s Entire Internet—But What’s Next?
WeChat Social Commerce Report 2018, released today by Youzan and Newrank, shows some surprising trends. Read More
JD.com Partners with “China’s Pinterest” on New WeChat Sales Venture
The new initiative is something akin to Pinterest, Facebook, and Amazon all teaming up to take on eBay, showing just how oligarchical the Chinese economy has become. But will the new partnership succeed? Read More
