social commerce
Demystifying The Hot Social Commerce Platform Little Red Book
Here are key takeaways from Jing Daily x PARKLU Workshop "Influencing Chinese Consumers With Little Red Book KOL" on July 10. Read More
Jing Daily x PARKLU Workshop: Influencing Chinese Consumers With Little Red Book KOLs
Little Red Book (aka RED or Xiaohongshu) is one of the most popular social commerce apps amongst millennial women in China. It combines user-generated content, e-commerce, and a social recommendation engine that perfectly demonstrates the power of the Internet 2.0. In this Little Red Book workshop in New York, PARKLU and Jing Daily will dive deep into ... Read More
How Sephora Links Social Commerce and New Retail With WeChat
Sephora connects its 200+ stores with their website, app, Tmall, JD, and WeChat Mini Program to create a seamless beauty experience in China. Read More
Nielsen China: 80 Percent Impulsive Shopping Comes from Social Commerce
On social commerce in China, friends, family, and influencers have taken the place of trusted in-store sales associates to help customers weed out advertising noise. Read More
Opinion: 3 Lessons China’s Tech Boom Can Teach Fashion Brands
China's tech boom, headed by companies like Tencent and Alibaba, requires luxury and fashion brands to rethink about its long-term strategy. Read More
The Big Surprises in Tencent/BCG’s Report on Chinese Luxury Shopping
The latest BCG x Tencent study, based on surveys of 2,620 Chinese luxury consumers, reveals three customer behavior trends. Read More
WeChat Has More Users Than China’s Entire Internet—But What’s Next?
WeChat Social Commerce Report 2018, released today by Youzan and Newrank, shows some surprising trends. Read More
JD.com Partners with “China’s Pinterest” on New WeChat Sales Venture
The new initiative is something akin to Pinterest, Facebook, and Amazon all teaming up to take on eBay, showing just how oligarchical the Chinese economy has become. But will the new partnership succeed? Read More
