social commerce
5 Things Every China Marketer Wishes Global HQ Understood
Alongside dated preconceptions, the pandemic has hiked marketing costs in China. With the barriers to entry increasing, here's what global HQ needs to know. Read More
App Watch: Alibaba Introduces Taibang Into the Social Commerce Space
Tech giant Alibaba is testing a new social commerce app called “Taibang.” Could it pose a threat to Xiaohongshu? Read More
How Gen-Z Anxiety Is Shaping The China Market
The comfortable Gen-Z lifestyle also comes with many new pressures, which is why brands should look to ease their burden with light-hearted entertainment. Read More
CollaBrands: Sony and Discord Create a New Future for Social Media
One major consequence of the global pandemic has been the rapid digitalization of our everyday lives, from shopping to personal interactions. Read More
How China is Changing the Definition of Luxury
In the West, luxury was always associated with opulence and classical styles. But in China, a monumental shift has taken place in the industry. Read More
How Cartier Won China’s Social Media
The consumer landscape has moved slower in luxury because of traditional notions about the industry. But in China, Cartier is bucking that trend. Read More
Will the West Catch Up With China’s Social Commerce?
Purchases are predominantly influenced by social media, but the West has yet to pick up the pace of China when it comes to integrating mobile payments. Read More
How Brands Should Navigate Douyin’s 600M Daily Users
With over 600 million active daily users, Douyin offers brands broad access to luxury’s increasingly important consumers: China’s Gen Zers and millennials. Read More
Why China Is A Decade Ahead In Social-Driven Sales
China is a decade ahead of Western e-commerce, thanks to social shopping. But how did it get there, and what should companies in China know? Read More
How One Indie Luxury Brand Conquered The China Market
As China started becoming familiar with DTC brands, the American luxury label Senreve entered its market, bringing with it a perfect plan for success. Read More
