sneaker
Why Big Monster Holds The Key to Chinese Gen-Z Sneaker Fans
In the debut of our new column, KOL Confidential, we ask sneakerhead "Big Monster" to spell out what marketing campaigns works for his audience. Read More
Chinese Whispers: Viral Post Exposes Problems with Buying Fake Fans in China & More
Buying fake fans to inflate social media engagement numbers is a common practice, but discussions on whether it is ethical resurfaced once again this week. Read More
Why the Female Power Suit Is the Next Big Business in China
The trending Chinese TV series "All is Well" is leading a national shopping trend for “women’s suits” that brands need to take notice. Read More
Chinese Whispers: WeChat Moments Ads Q3 Rankings, and More
In a ranking released by WeChat that rates brands' ad performance on moments pages, luxury brands Tiffany, Cartier, and Maserati were named. Read More
Shanghai’s Sneaker King Kim of KIROIC ‘Grows Up’ With Kinkle Workshop
Known for his innovative collaborations with major global fashion labels, celebrated sneaker designer Kim targets a more mature audience with his new leather shoe brand. Read More
Sneak(er) Attack: Onitsuka Tiger Launches First China Flagship In Beijing
With retro footwear brands proliferating in China, particularly revived domestic players like Feiyue, Warrior and Ospop, conditions are ripe for Onitsuka Tiger to intensify its push in the Chinese market. Read More-
Nike Goes Local With China-Only Zoom Kobe VI
Just in time for Chinese New Year, Nike is set to release a limited-edition, China-only version of its Zoom Kobe VI basketball shoe. Read More -
Retro Chinese Brand Feiyue Collaborates On Limited Edition Steph.Cop Sneaker
Although footwear brand Feiyue is no longer Chinese-owned, having been purchased in 2006 by a French group, it remains one of China's most iconic brands. Read More
