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sneaker

  • Fashion

    Sizing Is Killing Your Brand

    Gemma A. Williams  |   Share
    Incorrect sizing is one of the leading reasons for returns in fashion. Jing Daily tackles how brands can get Chinese consumers their correct sizes. Read More
  • Why Big Monster Holds The Key to Chinese Gen-Z Sneaker Fans

    Yaling Jiang  |   Share
    In the debut of our new column, KOL Confidential, we ask sneakerhead "Big Monster" to spell out what marketing campaigns works for his audience. Read More
  • Chinese Whispers: Viral Post Exposes Problems with Buying Fake Fans in China & More

    Ruonan Zheng  |   Share
    Buying fake fans to inflate social media engagement numbers is a common practice, but discussions on whether it is ethical resurfaced once again this week. Read More
  • Why the Female Power Suit Is the Next Big Business in China

    Jiaqi Luo  |   Share
    The trending Chinese TV series "All is Well" is leading a national shopping trend for “women’s suits” that brands need to take notice. Read More
  • Chinese Whispers: WeChat Moments Ads Q3 Rankings, and More

    Yiling Pan  |   Share
    In a ranking released by WeChat that rates brands' ad performance on moments pages, luxury brands Tiffany, Cartier, and Maserati were named. Read More
  • Shanghai’s Sneaker King Kim of KIROIC ‘Grows Up’ With Kinkle Workshop

    Erica Ji  |   Share
    Known for his innovative collaborations with major global fashion labels, celebrated sneaker designer Kim targets a more mature audience with his new leather shoe brand. Read More
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    Sneak(er) Attack: Onitsuka Tiger Launches First China Flagship In Beijing

    Jing Daily  |   Share
    With retro footwear brands proliferating in China, particularly revived domestic players like Feiyue, Warrior and Ospop, conditions are ripe for Onitsuka Tiger to intensify its push in the Chinese market. Read More
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    Nike Goes Local With China-Only Zoom Kobe VI

    Jing Daily  |   Share
    Just in time for Chinese New Year, Nike is set to release a limited-edition, China-only version of its Zoom Kobe VI basketball shoe. Read More
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    Retro Chinese Brand Feiyue Collaborates On Limited Edition Steph.Cop Sneaker

    Jing Daily  |   Share
    Although footwear brand Feiyue is no longer Chinese-owned, having been purchased in 2006 by a French group, it remains one of China's most iconic brands. Read More

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Track the global market performance of the luxury sector in China. With current news updates, share prices, and stock market data based on Chinese consumer interest, this index monitors the overall health within the market.

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