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Branded Content Is the Path to Gen Z in 2021
Whether it comes in the form of talk shows or reality programming, branded content is critical to reach Gen Z consumers on their favorite platforms. Read More
Meet The Brand That Made $3 Million In Digital Sneakers
RTFKT’s sneaker drop with FEWOCiOUS earned three million. Now, it’s auctioned off a gold sneaker for CNY on China’s digital marketplace, Treasureland. Read More
CCI Q&A: Steven Ekstract on the Year in Content-Commerce
As 2020 draws to a close, Content Commerce Insider has been catching up with leaders in their fields to share reflections on this transformative period. Read More
Second-Quarter Loss Prompts Changes At Ralph Lauren
Ralph Lauren reported a fiscal second-quarter loss of $39.1 million — a sizable drop from the second-quarter profit it made one year earlier. Read More
Future Tech China: How Can Brands Best Leverage AR in China?
For brands trying to find the sweet spot between AR/VR in retail strategy, they should be mindful of Newton's first law — The Path of Least Resistance. Read More
Can Instagram Ever Crack Weibo’s Hold On Chinese Millennials?
Instagram and Weibo are staples apps of globally-minded Chinese millennials. Which platform should luxury brands choose to reach this lucrative fanbase? Read More
Luxury 2030: Curated Lifestyles Drastically Change How Luxury Brands Need to Act
2030 will be exciting for brands who understand their role in the life of customers and the impact of curated lifestyles on how they move forward. Read More
Luxury 2030, Part 1: Gen Z Goes Mainstream and Disrupts Luxury
So you think the luxury market is challenging now? Just wait until the year 2030 when Gen Zers become the largest spending group in the world. Read More
Chinese Whispers: WeChat Adds “Stories” Feature in the Latest Update, and More
WeChat's newest "Time Capsule" feature, similar to Instagram Stories, allows users to post instant videos that last for 24 hours. Read More
Snapchat Lookalike Snow Provides Untapped Marketing Potential for Brands Targeting China
Korean app Snow's sticker-happy users might create opportunity for brands seeking an omni-channel approach. Read More
