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CCI Q&A: Steven Ekstract on the Year in Content-Commerce
As 2020 draws to a close, Content Commerce Insider has been catching up with leaders in their fields to share reflections on this transformative period. Read MoreSecond-Quarter Loss Prompts Changes At Ralph Lauren
Ralph Lauren reported a fiscal second-quarter loss of $39.1 million — a sizable drop from the second-quarter profit it made one year earlier. Read MoreFuture Tech China: How Can Brands Best Leverage AR in China?
For brands trying to find the sweet spot between AR/VR in retail strategy, they should be mindful of Newton's first law — The Path of Least Resistance. Read MoreCan Instagram Ever Crack Weibo’s Hold On Chinese Millennials?
Instagram and Weibo are staples apps of globally-minded Chinese millennials. Which platform should luxury brands choose to reach this lucrative fanbase? Read MoreLuxury 2030: Curated Lifestyles Drastically Change How Luxury Brands Need to Act
2030 will be exciting for brands who understand their role in the life of customers and the impact of curated lifestyles on how they move forward. Read MoreLuxury 2030, Part 1: Gen Z Goes Mainstream and Disrupts Luxury
So you think the luxury market is challenging now? Just wait until the year 2030 when Gen Zers become the largest spending group in the world. Read MoreChinese Whispers: WeChat Adds “Stories” Feature in the Latest Update, and More
WeChat's newest "Time Capsule" feature, similar to Instagram Stories, allows users to post instant videos that last for 24 hours. Read MoreSnapchat Lookalike Snow Provides Untapped Marketing Potential for Brands Targeting China
Korean app Snow's sticker-happy users might create opportunity for brands seeking an omni-channel approach. Read More