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Can Instagram Ever Crack Weibo’s Hold On Chinese Millennials?
Instagram and Weibo are staples apps of globally-minded Chinese millennials. Which platform should luxury brands choose to reach this lucrative fanbase? Read More
Luxury 2030: Curated Lifestyles Drastically Change How Luxury Brands Need to Act
2030 will be exciting for brands who understand their role in the life of customers and the impact of curated lifestyles on how they move forward. Read More
Luxury 2030, Part 1: Gen Z Goes Mainstream and Disrupts Luxury
So you think the luxury market is challenging now? Just wait until the year 2030 when Gen Zers become the largest spending group in the world. Read More
Chinese Whispers: WeChat Adds “Stories” Feature in the Latest Update, and More
WeChat's newest "Time Capsule" feature, similar to Instagram Stories, allows users to post instant videos that last for 24 hours. Read More
Snapchat Lookalike Snow Provides Untapped Marketing Potential for Brands Targeting China
Korean app Snow's sticker-happy users might create opportunity for brands seeking an omni-channel approach. Read More
