smart
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Kobe Bryant And Elephant Partner In Mercedes-Benz Digital Campaign
The popular American basketball star continues his role as a brand ambassador in China for the automaker's partnership with smart. Read More -
Now You Can Buy A (Smart) Car On Sina Weibo
One month after launching its WeiboPay service and partnering with China's leading budget smartphone maker Xiaomi to sell its MI2 device, today Sina Weibo launched a new campaign to sell a slightly larger object: a special edition Smart Fourtwo. Read More -
Can Mercedes Get Its Groove Back In China?
Picking itself up from a turbulent year, Mercedes-Benz is “taking action” to stay on top in the China luxury auto market. Read More -
Jing Daily’s Best Of 2011: China-Only
Our 10 favorite brand localization posts from 2011, including a China-only Porsche 911 that sold out before its official debut, a Gucci paper folder that caused a run on Vogue China, and enough "Year of the Dragon"-themed items to make one's head spin. Read More -
Event Recap: “Peninsula-MINI Rally” In Shanghai
Last weekend's Peninsula-MINI Rally is the latest in a series of China-focused activities MINI has launched this year, which the automaker has organized to show its dedication to the world's largest auto market. Read More -
China-Only Kobe Bryant Smart Car Hits The Market
Having made its debut at the recent Chengdu Motor Show, the China-only Kobe Bryant "Black Mamba" Fortwo has now hit the market. Read More -
Release The Dragons: Rolls-Royce Unveils China-Only “Year Of The Dragon” Collection
With 2012, the Year of the Dragon, approaching, we're already seeing some luxury brands preparing special limited-edition models and collections with the China market (and Chinese wallets) in mind. Read More -
China-Only “Year Of The Rabbit” Smart Car To Debut At Shanghai Auto Show
While many automakers are set to unveil their latest and greatest at the upcoming Shanghai Auto Show, the Mercedes-Benz-owned microcar maker Smart looks to make up in cultural currency what it lacks in size. Read More -
Random Ad Appearance Of The Day: Kobe Bryant For Smart China
While China can't yet compete with Japan or South Korea in terms of attracting Hollywood stars for ad campaigns, every year we see more western celebrities hawking brands for a Chinese audience. Read More
