SKP Beijing
How China’s Zero-COVID Policy Will Change the Luxury Market
Mounting layoff anxiety from some of China's most robust industries has started to shake the myth of social mobility for the country’s younger workers. Read More
Will Chinese Outlet Malls Work For Luxury Brands in the Post COVID-19 Era?
Whether it’s by adding CRM systems or diversifying product and consumer profiles, outlet malls can still play a role for middle-class Chinese consumers. Read More
Which Shopping Malls Are Recovering Faster in China?
A new report by Cosmose AI, an offline behavioral tech company, shows how brands can navigate the reality of the “revenge shopping” retail scene in China. Read More
How Will Stores Prepare To Reopen In A Post-Virus China?
Offline stores weren't doing well before the COVID-19 outbreak, so there's a lot of hand-wringing as they prepare strategies for reopening all across China. Read More
Can “Revenge Spending” Save Luxury in China?
“Revenge spending” is a phenomenon that luxury brands are hoping to benefit from in China, but what should they really expect from post-COVID-19 consumers? Read More
The Virus Crisis Forces Retailers to Think Omnichannel
The coronavirus has dealt a major blow to luxury mall sales in China, but could this be an opportunity for companies to try new, hi-tech sales solutions? Read More
Sneak Peek: Inside of SKP and Gentle Monster’s Newly Created Mall
There’s been much speculation about what will come out of this collaboration between the high-profile retail giant and a creative disruptor? Read More
The Value of Being Different: Lessons from Hermès and Icicle
Luxury brands need to break the mold in order to succeed in China. Here's how brands like Hermès and Icicle have found success in the market. Read More
Is Halloween a Missed Opportunity for Luxury Brands in China?
The spirit of Halloween will once again sweep through the US in late October, but in China, the holiday has been slow to catch on. Read More
Mr. Bags x Longchamp: How to Make 5 Million RMB in Just Two Hours
From choosing the right spokesperson to pinpointing demand, building a successful capsule launch with a celebrity blogger is all about creating a “fantasy” for their fans. Read More
